Songqing Li


Songqing Li is a linguist with broad research interests in multilingualism, critical discourse studies, English as a global language, media discourse, language & globalization, language & identity, multimodality. At XJTLU, he has developed the MA in Applied Linguistics with specialization in Multilingualism, the first programme of its kind in China, for which he currently serves programme director.

Songqing is the author of "Identity Constructions in Bilingual Advertising: A Critical Analysis" (Routledge, 2018), co-author with Junshuan Liu of "Native-Speakerism in English Language Teaching: The Current Situation in China" (Cambridge Scholars, 2019), and editor of "English in China: Creativity and Commodification (Routledge, 2022, currently in press).

His research papers have appeared in international referred journals including Applied Linguistics, English Today, International Journal of Multilingualism, Journal of Sociolinguistics, Journal of World Languages, World Englishes, and Semiotica.

Songqing is happy to supervise PhD projects related to his research interests. More information of his research can be found at the following external links:



  • Qualifications

    • PhD In English Language, National University of Singapore
    • MA in Linguistics, Society & Culture, University of East Anglia, UK
    • BA in English for Science & Technology, West China University of Medical Sciences, Chengdu, China
  • Research interests

    • Multilingualism
    • Critical discourse analysis
    • English as a global language
    • Language and globalization
    • Language and identity
    • Multimodality
  • Articles

    • Li, Songqing, & Yang, Hongli. (2021). 'Open', 'connected', 'distinctive', 'pioneering' and 'committed': Semioscaping Shanghai as a global city. International Journal of Multilingualism (SSCI), (online first) DOI: 10.1080/14790718.2020.1865970.
    • Li, Songqing. 2019. Expanding the scope for research on global English-language advertising. World Englishes (SSCI), 38(3): 519-534. DOI: 10.1111/weng.12428.
    • Li. Songqing. 2019. Intertextuality as a strategy of glocalization. Semiotica (A&HCI, SSCI), 230: 495-514. DOI:10.1515/sem-2017-0134.
    • Li, Songqing. 2017. Identity constructions in bilingual advertising: A critical-cognitive Approach. Applied Linguistics (SSCI), 38(6): 775-799. DOI: 10.1093/applin/amv062.
    • Li, Songqing. 2017. Apology as a crisis response strategy: A genre-based analysis of intercultural corporate Apologies. International Journal of Linguistics and Communication, 5(1): 73-83. DOI: 10.15640/ijlc.v5nla8.
    • Li, Songqing. 2016. English, advertising and positioning: The impact of English on Chinese people’s daily lives. Journal of World Languages, 2(2/3): 77-93. DOI: http://10.1080/21698252.2016.1171455.
    • Li, Songqing. 2015. Review of “The appropriation of media in everyday life” (John Benjamins) by Ruth Ayaβ and Cornelia Gerhardt. Discourse Studies (SSCI), 17(1): 112-114. DOI: 10.1177/1461445614554147g. 
    • Li, Songqing. 2015. English in the linguistic landscape of Suzhou. English Today (SSCI), 31(1): 27- 33. DOI: 10.1017/S0266078414000510. 
    • Li, Songqing. 2012. Review of “Meaning, discourse and society” (Cambridge) by Wolfgang Teubert. Discourse & Society (SSCI), 23 (1): 97-99. DOI: 10.1177/0957926511406838c.
    • Li, Songqing. 2012. The use of English in China’s real estate advertising. English Today (SSCI), 28: 53-59. DOI: 10.1017/S0266078412000272.
    • Li, Songqing. 2008. Review of “Discourse as cultural struggle” (Hong Kong University Press) by Shi-Xu. Journal of Sociolinguistics (SSCI), 12(2): 263-265.
    • Li, Songqing. 2008. A performative perspective of flouting and politeness in political interview. SKASE Journal of Theoretical Linguistics, 5(2): 32-47.
  • Books, monographs, compilations and manuals

    • Songqing Li (Ed.). 2022/in press. English in China: Creativity and Commodification. Routledge. ISBN: 978-1-032-27342-6
    • Junshuan Liu, & Songqing Li. 2019. Native-Speakerism in English Language Teaching: The Current Situation in China. Newcastle upon type, UK: Cambridge Scholars Press. ISBN(10):1-5275-4019-7, ISBN(13):978-1-5275-4019-4.
    • Songqing Li. 2018. Identity Constructions in Bilingual Advertising: A Critical Analysis. London & New York: Routledge. ISBN: 978-1-138-33068-9 (hbk); ISBN: 978-0-367-58753-6 (pbk).
  • Conference presentations

    • Sept. 2018. “Translation as the medium for local practices of English” to be presented at the 2nd International Conference on Sociolinguistics, Eötvös Loránd University, Budapest, Hungary.
    • Nov. 2017. “Intertextuality as a strategy of glocalization: A comparative analysis of Nike’s and Adidas’s 2008 advertising campaigns in China” presented at the 7th International and Inter- disciplinary Conference on Applied Linguistics and Professional Practice, Ghent University, Belgium.
    • July 2017. (with Junshuan Liu) “The NS English in ELT: A study of EFL stakeholders’ perceptions in China” presented at the 2017 International Association of World Englishes. Syracuse University, New York.
    • Nov 2015. “Apology as a crisis response strategy: A genre-based analysis of intercultural corporate apologies” presented at the 5th International and Inter- disciplinary Conference on Applied Linguistics and Professional Practice, Università degli Studi di Milano, Milan, Italy. 
    • Aug 2015. (with Junshuan Liu) “Native-speakerism in ELT: A study on the attitudes of Chinese English teachers” presented at the 8th International Conference of English as a Lingua Franca, Beijing Foreign Studies University, Beijing, China
    • May 2015. “The creative, fluid, and transgressive use of English in the linguistic landscape of Suzhou” presented at the 10th International Symposium on Bilingualism, Rutgers University, New Jersey, USA.
    • Nov 2014. “English in the linguistic landscape of Suzhou and its implications for multilingual education in China” presented at the 1st International Symposium on Multilingualism and Multilingual Education in China, University of Nottingham, Ningbo Campus, China.
    • Aug 2014. “English, media and positioning: The impact of English on Chinese people’s daily lives” presented at the 17th World Congress of the International Association of Applied Linguistics, Brisbane, Australia.
    • Oct 2013. (with Jiayan Xu) “Semiotics on Display: Identities and Semiotic Landscape of Shanghai” presented at the 4th International Conference on Multicultural Discourses, Zhejiang University, China.
    • June 2013. “Identity Constructions in Bilingual Advertising: A critical-cognitive approach” presented at the 9th International Symposium of Bilingualism, Nanyang Technological University, Singapore.
    • Dec 2012. “English, Politics, and National Identity: The mixing of English in Chinese Advertising” presented at the 18th Conference of the International Association for World Englishes, City University of Hong Kong, Hong Kong.
    • Oct 2012. “Reflections on Glocalization as a Marketing Strategy in the Global Market” presented at the 5th Chinese Discourse Studies academic colloquium, Zhejiang University of Media and Communication, Hangzhou, China.
    • June 2012. “Glocalizing Suzhou: Constructing Suzhou’s Identity through the Discourse on Protection and Regeneration of Ancient Area” presented at the first International Conference on Discourse of Identity, University of Santiago de Compostela, Spain.
    • June 2011. “A critical study of modern identity constructed in Chinese-English bilingual advertising” presented at the 4th International Conference on Language in the Media, University of Limerick, Ireland.
  • Professional service activities

    • Reviewer for Theoretical Studies in Literature and Art
    • Reviewer for Journal of Language and Intercultural Communication, 2019--
    • Reviewer for Macmillan, UK, 2019--
    • Member of Editorial Advisory Board, Cambridge Scholars Publishing, Newcastle upon Tyne, UK, 2018-
    • Reviewer for Routledge, London, UK, 2017-
    • Reviewer for International Journa of Multilingualism (Taylor & Francis), 2017-
    • Reviewer for Journal of Applied Communication Research (Taylor & Francis), 2017-
    • Reviewer for Journal of Multilingual and Multicultural Development (Taylor & Francis), 2014-
    • Reviewer for Corporate Communication: An International Journal (Emerald), 2013-
    • Reviewer for World Englishes (Wiley), 2013-
    • Reviewer for Open Journal of Modern Linguistics (Scientific Research), 2011-
    • Reviewer for Chinese Journal of Applied Linguistics (Mouton de Gruyter), 2008-
  • Courses taught

    • LNG421 Current Issues in Multilingualism Research
    • LNG413 Multilingualism in Society
    • LNG002
    • LNG204 Language and Gender
    • LNG201 Language and Media
    • ENG201 Advertising and the Media
    • LNG314 Intercultural Communication
    • LNG303 Final Year Project
    • ENG303 English as a Global Language
    • ENG219 Semantics & Pragmatics
    • ENG202 Business Communication
    • LNG103 Introduction to Linguistics
    • LAN004 Imagining the City
  • Professional memberships

    • Member of International Association for Multilingual Education, 2014-
    • Member of International Pragmatics Association, 2014-
    • Member of International Association of Applied Linguistics, 2012-
    • Member of Newcastal Critical Discourse Group, UK, 2012-
    • Member of International Association of Ecolinguistics, UK, 2005-
    • Member of Asia TEFL Association, 2005-
    • Member of China National Association for Sociolinguisitcs, 2004-
  • Awards and honours

    • Honorary Associate Professor, Department of Modern Languages & Culture, University of Liverpool, 2010-
    • NUS Research Scholarship, National University of Singapore, 2005-2009
    • Birkbeck Research Scholarship, Birkbeck College, University of London, 2004-2007 (didn't accept it)
    • UEA International Scholarship, University of East Anglia, UK, 2002-2003
  • Telephone

    +86 (0)512 88161375
  • Email
  • Address

    HS437, South CampusXi'an Jiaotong-Liverpool UniversityDepartment of English
    Suzhou Dushu Lake Science and Education Innovation District
    Suzhou Industrial Park