Lecture: Co-founder and CEO of dangdang.com share experience of entrepreneurship and innovation



Guoqing Li, Co-founder and CEO of dangdang.com

Guoqing Li graduated from the Department of Sociology at Peking University and he used to work at the former Rural Development Research Centre of the State Council and Rural Policy Research Office of Communist Party of China Central Committee. Guoqing Li and his wife Yu Yu co-founded dangdang.com and he is member of the board and CEO of dangdang.com. Dangdang.com was successfully listed on the New York Stock Exchange in December 2012.

In 2011, Guoqing Li was elected to the top 10 outstanding entrepreneurs of internet listed companies in China.

Dangdang.com is currently developed as a comprehensive online shopping mall company in China and the products it sells include books, clothing, daily use and digital products. It has sold over two billion books.


The speaker will talk about how he views current popular university students’ entrepreneurship phenomenon, explain the possible challenges at the initial stage of entrepreneurship, share his invest interests and analyse future e-commerce development direction.


  • 13:30-14:30 Honoured guest address, Speech by Guoqing Li, Co-founder and CEO of dangdang.com
  • 14:30-14:40 Short Break
  • 14:40-15:10 Onsite Q & A session
  • 15:10-16:00 Round-table Conference on Innovation and Entrepreneurship