SoFTA Lecture Series: Four things I've brought from journalism to PR: Tales from the frontline



Huey Fern Tay is a former reporter with Australia's respected national broadcaster the Australian Broadcasting Corporation (ABC), where she worked for 11 years. From 2011 to 2015, Huey Fern reported from China for the ABC's international and domestic audience. She is currently senior editor and content strategist at one of the world's biggest public relations companies Weber Shandwick.

This session is Huey Fern's personal account about how she became involved in campaigns for companies and organisations such as Alibaba, BYD and Tourism Australia, and how her experience as a journalist informs her work.

Speaker's Bio

Huey Fern Tay is an account director at an international public relations agency Weber Shandwick. Huey Fern specialises in strategising and creating brand stories for international and domestic audiences including technology companies like Alibaba, new energy technology firms like BYD and government bodies like Tourism Australia. Prior to joining Weber Shandwick, Huey Fern was a journalist with Australia’s respected national broadcaster the Australian Broadcasting Corporation for 11 years, the last five of which were based in Beijing. Huey Fern is a graduate from the University of Melbourne.

About Weber Shandwick

Weber Shandwick is a public relations firm under the Interpublic Group, one of the world’s Big Four agency companies. Weber Shandwick has a presence in more than 79 cities around the world including its headquarters in New York. Its China office has won numerous awards for campaigns it has done on behalf of clients like Universal Pictures and Amazon Kindle. Weber Shandwick China also assisted Beijing in winning the bid to host the 2022 winter Olympics. Weber Shandwick was recently named the 2017 Global Agency of the Year by industry publication PR Week.