Architecture Department Lecture: "Italian Seoul”



Simone Carena and Marco Bruno (MOTOElastico, Seoul)


MOTOElastico is an orbiting Space Lab founded in Seoul by Simone Carena and Marco Bruno and currently working on architecture, interiors, exhibition and art projects.

Born and educated in Italy, specialized in California and rooted in South Korea since 2001, in all its projects MOTOElastico is using irony to critically challenge and playfully celebrate local customs and behaviors.

The goal is to challenge local cultures through unexpected combinations of original ingredients. MOTOElastico in the past fifteen years has completed buildings [the Dub Hanok renovation received the 2010 AIDIA Best Design Award], private and commercial interiors projects [Louis Quatorze, Duemio, Ratia and FUBU Flagship Stores] and several art installations.

They have been invited to participate in the 54th Art Biennale in Venice in 2011, and they presented in 2014 an interactive installation, Borrowed City Flip, at the Korean Pavilion during the Venice Architecture Biennale.

MOTOElastico recent major projects include the design of the Citizen Gallery at the new Seoul City Hall, a space installation at the VI Marrakech Biennale, a night market in Seoul and a modern Hanok in Hawaii.

MOTOElastico projects were featured in architecture and design magazines around. The book Borrowed City, a pilot research using Korean public space as a case study, has been released by DAMDI in Seoul in July 2013 and received the DAM Award in Frankfurt, Germany, as Best Architecture Book of the Year.