SOFTA LECTURE SERIES: Key Selling Points in a competitive digital landscape



Ryan Molloy is head of Business Development and Digital for a boutique agency based in Shanghai known as RedFern Associates. Over the last 3 years he has grown RedFern Digital nearly four times in size and now contends and wins against 4A agencies for work from Fortune 500 companies across a number of industries.

This session is Ryan’s account of how to sell digital services and pitch clients in the market both effectively and strategically using a real-life example.


Ryan Molloy

Ryan Molloy is Head of Business Development at a boutique agency known as RedFern Associates. Ryan specialises in Eccomerce, branding and social strategy for the China market and represents brands such as SPC Ardoma, Panasonic, Purina NIB and more. Prior to joining RedFern Associates, Ryan worked in roles covering marketing and accounting. Ryan grew up in Suzhou, China and graduated with honours in Business Management from The University of Leeds.