BA DIGITAL MEDIA ARTS

Digital Media Arts

Overview

China is one of the places in the world for digital media consumption, and you have a chance to be part of it.

Have you ever wanted to create amazing and inspiring content with the latest digital technology? Have you ever had the burning desire to communicate your creative and critical thoughts with a worldwide audience? If you have ever wanted to show the world the skills in digital aesthetics, visual effects, or innovative storytelling, then this is the programme for you!

BA Digital Media Arts is an intense, practice-based, and technology-driven programme where you will create digital content for media consumption. Your practice will be related to motion design, compositing, creative coding, and visual effects (VFX).

You will be required to be creative, but with an enquiring mind which understands audiences and future media trends. You will learn to negotiate a fast-paced technological world.

This is not available on the 2+2 route.

  • Experience a cutting-edge, technology-driven, project-based curriculum in a collaborative, teamwork-based ethos
  • Learn in new state-of-the-art facilities, including a Motion Capture rig, green screen, virtual reality system, and VFX facilities and take advantage of a fully functional digital media lab on campus
  • Learn from international staff with industry expertise and industry guest speakers
  • Get opportunities for work experience and live projects
  • Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.
Qualification,XJTLU,BFA Digital Media Arts,University of Liverpool,BA Digital Media Arts

Knowledge and skills

By the time you graduate from the BA Digital Media Arts programme, you will have:

  • a full awareness of your creative potential as a digital media artist, with the ability to take your knowledge, specialist skills and understanding into the world of work using creative, intellectual, analytical and research skills
  • an informed, creative and critical approach both to understanding digital media, culture and communications in contemporary society, and also to your own forms of media, communicative and expressive practice
  • an understanding of production processes and professional practices within digital media, cultural and creative industries
  • competency in the management and operation of production technologies, procedures and processes
  • the ability to engage with and to advance creative processes in one or more forms of digital media or cultural production.

Digital Media Arts is an art and technology-driven discipline that integrates artistic expression with cutting-edge techniques. It features a fusion of multiple disciplines, harnessing the power of technology to enhance artistic communication. It provides students with a platform to master technical skills while also nurturing their appreciation for art and fostering their capacity for innovative creation. Students can wholeheartedly embrace their passion for creativity and leverage the potential of technology to bring their visions for the future to life.

Fang Liu

Programme Director

I cherish my time studying in XJTLU's BA Digital Media Arts programme. Its combination of modules from various disciplines has offered me a unique studying experience. The interdisciplinary environment of my programme allowed me to think independently by applying the critical thinking of communication studies in practices of computer programming, which laid a firm foundation for my application for the University of Cambridge.

Shuangyuan Cao

Student, BA Digital Media Arts, China

The Digital Media Arts program at Xi'an Jiaotong-Liverpool University offers an inspiring and inclusive environment, coupled with a diverse range of courses and hands-on experiences. This journey of continuous exploration and experimentation has led me to discover my own unique path within the field. The interdisciplinary nature of the program has broadened my perspective and fostered a deeper understanding of myself through the process of artistic creation. As a result, I am thrilled to pursue further studies in the Visual Arts program at Columbia University, where I aspire to create even more diverse and cross-media works.

Ke Zhang

Student, BA Digital Media Arts, China

Careers

Graduates from this programme will be well-prepared for positions such as Motion designer, new media content designer, interaction designer, post-production editor, 2D/3D animator, concept designer, VFX artist, and digital media entrepreneur.

Careers
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