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CHINA - Mainland CHINA - Hong Kong, Macao and Taiwan GLOBAL


The MSc in Media and Communication offers you a wealth of knowledge and transferable skills for making an impact on the media world of today and tomorrow.

Media is at the heart of the majority of business operations today and to the uninitiated it presents a daunting, fast-changing picture. In this programme, we assist you in making sense of media phenomena, be they interactive, virtual reality-bound or associated with large legacy media complexes such as broadcasting or news gathering.

You will also receive guidance in applying your own value system along corporate social responsibility lines in order to steer through the many pitfalls today’s globalised mediascapes present. You will graduate equipped with the necessary knowledge and skills to become a leader and change agent in a media world full of exciting opportunities.

Why should I study Media and Communication at XJTLU?

  • Learn from international staff with prominent scholarly publication records and extensive industry experience
  • Gain practical experience through internship opportunities in large national and international media companies and industry networking events
  • Create your own media content, such as the development and dissemination of short videos and video games
  • Study on a world-class campus with cutting-edge production facilities
  • Earn a University of Liverpool degree that is recognised by the Chinese Ministry of Education.

Knowledge and skills

By the time you graduate from the MSc Media and Communication, you will have:

  • an advanced understanding of key issues, concepts and theories, as well as the relationship between theory and practice, in the field of media and communication
  • sound knowledge of media language and its iterations on different media platforms
  • strong research skills with the ability to apply them to media analysis for work purposes
  • an understanding of current methodology as it is embodied in media and communication practices
  • an appreciation of the current views on communicative practices, including the importance of global and local media manifestations.
This degree will provide you with the necessary roadmap for the 21st century local and global media world; a world in which you will not only be working with media, but immersed with in your daily life.
Holger Briel
Programme director


I chose this university because of its links to the University of Liverpool. XJTLU has great facilities and easy access to textbooks and other resources.
Tri Mulyani
Student, MSc Media and Communication, Indonesia


Graduates are well prepared for a career in ever-enlarging, international media environments that require multifaceted, disruptive and cutting-edge media skills and opinion leaders. Graduates can find employment in roles such as digital media entrepreneur, media company executive, digital change consultant, public relations executive, international media facilitator, and print or broadcast journalist.