Lixian Qian


Dr. Lixian Qian is a Professor in Marketing and Innovation at International Business School Suzhou (IBSS) of Xi'an Jiaotong-Liverpool University (XJTLU). He is currently serving as the Associate Dean for Research at IBSS and the Deputy Chair of University Research Committee. He is also the founding director of Smart Mobility Analytics Center of IBSS (

Dr. Qian’s research focuses on innovation/technology adoption and diffusion, data-driven marketing strategy, smart mobility, and sustainability. His research has been published widely on leading international journals, such as Production and Operations Management, Journal of Travel Research, Journal of Business Ethics, Transportation Research Part A, Journal of Business Research, Technological Forecasting & Social Change, among others. Two of his research articles were designated as ESI Highly Cited Papers by Web of Science. His research has been funded twice by the General Programme of National Natural Science Foundation of China (NSFC).

Dr. Qian teaches a range of modules on marketing and research methods at undergraduate, postgraduate and executive education levels. He is the Fellow of the Higher Education Academy (FHEA) in the UK and the council member of China Marketing Association of Universities (CMAU). He serves as the NSFC peer review expert, Associate Editor of Management & Marketing (ESCI), guest editor of Journal of Consumer Behaviour (SSCI, ABDC-A) and ad-hoc reviewer for over 20 SCI/SSCI academic journals and international conferences. He received the 2016/2017 Outstanding Teacher Award of XJTLU, the 2018/2019 IBSS Research Excellence Award, the Outstanding Advisor of the Sixth China National College Students Competition on Energy Economics in 2020, and the 2022 Honored Staff of XJTLU. He was selected into the Jiangsu 333 High-level Talent Programme in 2022.
His Google Scholar Profile is:

**Prospective Research Assistants, PhD students and Postdoc researchers who have strong mathematics/statistics/computing background and are interested in Smart Mobility Analytics are welcome to contact Dr. Qian.

钱力显博士现任西交利物浦大学西浦国际商学院教授、兼任英国利物浦大学管理学院博士生导师。他目前担任西浦国际商学院副院长(科研),西交利物浦大学科研委员会副主任,西浦智慧出行分析研究中心创始负责人(。他的研究兴趣包括创新采纳与扩散、智慧出行行为、数据驱动的营销战略研究、能源与环境可持续发展等。他已经在国际学术期刊、会议和专著中发表论文30余篇,其中ESI高被引论文2篇。主持国家自然科学基金面上项目2项(其中一项已结项并后评估为“优”)、江苏省高校哲学社会科学研究项目1项。他是英国高等教育学会会士,中国高等院校市场学研究会常务理事;担任国家自然科学基金通讯评审专家,Management & Marketing (ESCI期刊)副主编,Journal of Consumer Behaviour (SSCI期刊, ABDC-A)专辑客座编辑,20多个SCI/SSCI期刊和主流会议的特邀审稿人。他曾获得2017年西交利物浦大学年度最佳教师奖、2019年西浦国际商学院杰出研究奖、2020年第六届全国大学生能源经济学术创意大赛优秀指导教师、2022年度西交利物浦大学荣誉员工等荣誉,并在2022年入选江苏333高层次人才培养工程。
  • Qualifications

  • Experience

  • Research interests

  • Articles

  • Proceedings

  • Books, monographs, compilations and manuals

  • Chapters, cases, readings and supplements

  • Conference presentations

  • Grants

  • Professional service activities

  • Teaching activities

  • Courses taught

  • Professional memberships

  • Awards and honours

  • 电话

    +86 (0)51288161172
  • 电子邮件
  • 地址

    BS518(SIP Campus-IBSS Building)
    Suzhou Dushu Lake Science and Education Innovation District
    Suzhou Industrial Park

关注西交利物浦大学官方微信 X