近日,首届中英三校博士生联合论坛暨2025年西交利物浦大学博士生论坛在西交利物浦大学苏州校区举办。产金融合学院六位优秀博士生——王天琦、范筱溦、郭欣燕、李艺、戴杰林、张宇浩积极参与学术交流活动。
From 19 to 21 March, the First XJTLU-UoL-XJTU Postgraduate Research Joint Conference & 2025 XJTLU Postgraduate Research Symposium was held at the Xi’an Jiaotong-Liverpool University (XJTLU) Suzhou campus. Six outstanding doctoral students from IFB— Tianqi Wang, Xiaowei Fan, Xinyan Guo, Yi Li, Jielin Dai , and Yuhao Zhang—actively participated in the event.
活动现场,来自国内外近二十所知名高校的550余名博士生展开激烈角逐。最终,在王以成老师和熊琳老师的悉心指导下,王天琦同学荣获 “最佳海报展示奖” ,而范筱溦同学在荀继尧和熊琳老师的共同指导下获得 “优秀海报展示奖” 和 “优秀演讲奖” 两项殊荣。此次获奖不仅体现了博士生们的出色科研能力和学术沟通技巧,也为学院研究生培养增添了亮眼成绩。
The conference has brought together 557 postgraduate students from 19 universities around the world. Ultimately, during the conference, Tianqi Wang, under the joint supervision of Dr. Yicheng Wang and Dr. Lin Xiong, won the "Best Poster Award". Xiaowei Fan, under the joint supervision of Dr. Jiyao Xun and Dr. Lin Xiong, was honored with both the "Excellent Poster Award" and the "Excellent Presentation Award." These recognitions highlight the outstanding research capabilities and academic communication skills of the PhD students, marking another significant achievement for IFB’s postgraduate education.
01 获奖课题
●01●王天琦博士生
研究课题:《提升环境、社会和治理(ESG)绩效评估:整合多样化数据源和熵权法以实现更准确和可靠的评估》
Enhancing ESG Performance Evaluation: Integrating Diverse Data Sources and Entropy Weighting for a More Accurate and Reliable Assessment
指导老师:王以成老师和熊琳老师
研究课题:《虚实交融:基于心流理论的空间临场感、沉浸感与交互性对消费行为的影响研究》
Engaging new realities: The influence of spatial presence, immersion, and interactivity on consumer behavior through flow theory
指导老师:荀继尧老师和熊琳老师
Dr. Jiyao Xun & Dr. Lin Xiong
研究亮点:本研究通过双环境实验(3D/PC vs 元宇宙/VR)实证分析了元宇宙特性如何基于心流理论影响消费者的行为意向。结果表明,空间临场感与交互性显著增强用户的流畅体验及参与度,而享乐价值是驱动用户行为的核心因素。研究提出了元宇宙环境下的零售设计建议,填补了该领域实证研究的空白。
筱溦:“衷心感谢学校及学院为我们搭建的优质国际化学术交流平台,也感恩导师团队的支持与帮助,使我有机会将研究成果分享并收获宝贵的反馈。本次中英三校博士生联合论坛不仅是一次交流学习的机会,也激发了我对元宇宙零售研究的进一步思考。元宇宙零售的“体验黑洞”亟待探索,期待与学界业界共创数字消费新范式!”