- Introduction to business analytics
- Contemporary issues in the ethics of business analytics
- Databases and data management
- Data mining and machine learning
- Social network analysis
- Big Data: applications in business
- Finance pathway: Financial analysis, Portfolio management
- Marketing pathway: Social media marketing, Marketing management
- Management pathway: Strategic business analysis, Strategic operation management, Modelling and simulation of operations
- Internship report/dissertation.
The rapid growth of available data is transforming the way managers, accountants, investors or marketers are working. The ability to integrate big data into their analyses, business plans and decisions is a must for firms to maintain their competitive advantage.
The MSc Business Analytics programme is a response to these changes in the economic and technological environment. It aims to transform business students into multi-talented professionals, standing in-between their core field of expertise, such as management, finance, and marketing, and information technologies.
The programme mixes advanced modules in finance, marketing or management to provide a deep understanding of the most up-to-date methods for data-processing (machine learning, big data analysis) and data management. Our teaching philosophy is practice-oriented. With this in mind, after an intensive 12-month period of study you will complete your training with a six-month internship within a company.
You will benefit from the Big Data Analytics and Technology Centre that has been set up at XJTLU in collaboration with IBM and the Suzhou International Science-Park Data Centre (SISDC). Business analytics training will be available, utilising IBM software, and you will have the opportunity to apply for internships or projects at SISDC.
Why should I study Business Analytics at XJTLU?
- Access the Big Data Analytics and Technology Centre
- Benefit from a strong focus on practical data processing and analysis skills
- Have opportunities to complete internships
- Take advantage of industry links with local companies and cooperation with Xi'an Jiaotong University
- Earn a University of Liverpool degree that is recognised by the Chinese Ministry of Education.
Additional learning activity
200 hours per semester of additional learning activity are required to complete your masters degree.
Business analytics skills are in high demand in every sector of the economy, particularly within the fast-growing service sectors (finance, retail, marketing, ITC). The typical positions our graduates target include data or information analyst, technical consultant, IT-related project manager, and CRM analyst.
RMB 120,000 for the entire 18 month full-time programme.
University tuition fees cover the cost of your study with us.
If you are a graduate of XJTLU, the University of Liverpool or Xi’an Jiaotong University, you will automatically receive a discount of 20 percent of the tuition fee.
Masters students have the option to pay tuition fees in instalments each semester. You can also choose to pay the fees upfront at the time of registration, in this case a discount of five percent of the total fees will be offered.
You will be asked to indicate how you would like to pay the fees when you confirm your acceptance of the unconditional offer.
XJTLU offers a generous scholarship of up to 50 percent of the total tuition fee for all full-time masters programmes based on academic merit. Should you wish to apply for XJTLU master scholarship, please submit a scholarship application letter in your application stating the reasons why you should be considered.
Minimum entry requirements
Upper second class (2:1) honours
- 1st tier universities: 75 percent or above
- 2nd tier universities: 80 percent or above
Note: Chinese applicants are not required to take the MoE postgraduate entrance exam.
3.0 Cumulative GPA (out of 4) or 3.2 Cumulative GPA in the final two years of your undergraduate programme
Equivalent academic qualifications
An undergraduate degree (UK 2:1 or equivalent) in economics, management, finance, marketing, science or engineering. Prior knowledge of econometrics is desirable, but not essential.
English language requirements
If English is not your native language or if you have not studied in English at degree level, you will need to provide evidence of your English proficiency. You should normally possess one of the following qualifications:
- IELTS: 6.5 (minimum of 5.5 in all sections)
- TOEFL iBT: 90 (minimum of 21 in any skill)
In exceptional circumstances, individual cases will be considered on their own merits. You may be required to attend interviews or tests to further demonstrate your English proficiency.
If you miss the English language requirements by 0.5-1.0 of an IELTS band, or a similar number for other English language exams, you can be admitted to the programme after successful completion of our four- or six-week intensive English presessional course.
You can also apply to take the XJTLU English language test in lieu of an IELTS/TOEFL or equivalent. Based on the score, students may be admitted or may be required to take and successfully complete the four- or six-week intensive English presessional course.
Additionally, students may be required to complete English language courses on a pass/fail basis as part of the additional learning activity requirement during their studies at XJTLU.
How to apply
Applications should be submitted via our online application system:
- Click/tap the APPLY link
- Create an account or log in to your existing account
- Complete your application
Once your application account is successfully created, enter all the information required in the application form carefully and make sure the information you provide is correct, complete and up to date. Upload the required documents to the corresponding fields.
You may log-in to view your application form at any time and upload any remaining supporting documents.
For further details of how to successfully apply to study at XJTLU, please visit the how to apply page.