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IBSS Seminar Explores Customer-Centric View of Rule Enforcement in Service Encounters

On 30 July 2026, Dr Kemefasu Ifie presented a research seminar titled Beyond the dichotomy: Exploring how customers interpret and respond to service rule enf...

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IBSS In‑depth Research: The Commodity Trap — How Market Homogeneity Reshapes Divergent Consumer Behaviours in China’s EV Industry

As China’s new‑energy‑vehicle industry enters a stock‑market competition phase, rapid market expansion has been accompanied by widespread product convergence...

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西浦人物故事

寻路前行：Metta Hormen 从西浦走向清华的成长之路

初入西交利物浦大学时，Metta Hormen还没有清晰的职业规划。这名来自印度尼西亚的学生选择在西浦国际商学院攻读市场营销，初衷是希望就读一所拥有商学院“三皇冠...

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Riding the Silk Road, Suzhou to Liverpool, with a stop at XJTU

Venturing South: the XJTLU alumni finding success in Oceania

XJTLU’s 20th anniversary alumni cruise lights up Sydney Harbour

An email between Professor Youmin Xi and a Year One Student

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IBSS Seminar Explores Customer-Centric View of Rule Enforcement in Service Encounters

IBSS In‑depth Research: The Commodity Trap — How Market Homogeneity Reshapes Divergent Consumer Behaviours in China’s EV Industry

寻路前行：Metta Hormen 从西浦走向清华的成长之路