SoL & IBSS Online Session: Spanish Companies in China: An Overview of Successful Business Models


10:00 AM - 12:00 AM


  • Time: 10:00 AM (Beijing time)
  • Date: 30th of March, 2021
  • Venue: Zoom (link: Meeting ID: 628 5828 9585)
  • Organizer: ICEX España Importación e Inversiones, Spanish Language Division (SPA) of the Modern Languages Centre (MLC), School of Languages (SoL), International Business School Suzhou (IBSS)


This online session aims to provide an overview of several Spanish top-companies’ business model through a successful process of establishment in China. Representatives of companies invited will briefly present their companies, main lines of business, mission and vision as well as identify the main challenges and cultural differences linked to the process of settling down in China. Finally, they are also invited to speak about their current career opportunities for students, encouraging them to eventually apply for potential internships or training opportunities with them.

There will be some Q&A space at the end of the session for students to make questions about related topics.

Economic and Commercial Office of Spain in Shanghai

  • Mr. Arturo Lanz, Commercial Attaché
  • Ms. Esther Faig, Market analyst


  • Dr. Yameng Zhang, Program Director of BA International Business with a Language (moderator)
  • Ms. Helen Beech, Dean of School of Languages (SoL)
  • Ms. Xuanying Shen, Director of Modern Languages Centre (MLC)
  • Mr.Alejandro Castellano, Head of Spanish Language Division (SPA)
  • Dr. Eddy Fang (Deputy Dean of IBSS)
  • Mr.Douglas Shearer, Business Engagement Manager, International Business School Suzhou (IBSS)


Welcome & Opening Speech

  • 10:00-10:10 Opening Speech
  1. Helen Beech as Dean of SoL+ Eddy Fang(Deputy Dean of IBSS)
  2. Mr. Arturo Lanz as Commercial Attaché of Economic and CommercialOffice of Spain in Shanghai + Ms. Esther Faig, as Market analyst of Economic and Commercial Office of Spain in Shanghai

Spanish Companies Intervention

  • 10:10-10:25 Melia Hotels International: Bernardo Cabot, Area Managing Director China
  • 10:25-10:40 Mayoral: Amparo Mora, Branch Office Manager
  • 10:40-10:55 Viscofan: Jon Azcárate, Suzhou Factory Director
  • 10:55-11:10 Roca: Irene Palomo, VIP Relations Manager & Roca China Galleries Manager.
  • 11:10-11:25 Genetsis: German Torrado, Managing Director Asia
  • 11:25-11:40 Juerui Industry: Vanesa González, sales & event planner
  • 11:40-12:00 Q&A

Cooperation Companies

Companies invited:

  • Melia Hotels international,
  • Mayoral
  • Viscofán
  • Roca
  • Genetsis
  • Juerui Industry


Contact information

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