The ability to integrate big data into their analyses, business plans and decisions is becoming essential if firms are to maintain their competitive advantage.
The rapid growth of available data is transforming the way managers, accountants, investors and marketers are working. The ability to integrate big data into business plans and decisions is becoming essential for organisations to maintain their competitive advantage.
The MSc Business Analytics programme is a response to these changes in the economic and technological environment. You will graduate as a multi-talented professional, standing in-between your chosen core field of expertise (such as management, finance, and marketing) and information technologies.
In addition to advanced business modules, the programme provides an in-depth understanding of cutting-edge data-processing and data management methods.
The programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Less than 100 business schools worldwide have both AACSB and EQUIS accreditation. IBSS successfully join other prestigious members in the QTEM network in 2021 using the MSc BA as the flagship programme. As a master programme open to the world, we can provide students with a more international platform, and prepare them to use analytic to create a better world.
By the time you graduate from the MSc Business Analytics, you will have:
The completion of additional learning activities is required to obtain your master degree. The programme includes a total of 600 hours of Additional Learning Activities, most of which are chosen individually by students. Normally, required ALA hours will be distributed evenly across each semester, amounting to 200 hours per semester. Part-time programmes will normally require 100 to 150 hours per semester. They should normally be spread equally over teaching semesters and the summer and winter breaks.
Graduates from this programme are well prepared for roles such as data or information analyst, technical consultant, IT-related project manager and customer relationship management (CRM) analyst. Employment opportunities exist in every sector of the economy, particularly within the fast-growing service industries of finance, retail, marketing, and information technology.