11 Oct 2024
"Entrepreneurship will belong to those who can harness machines to think, create, and build alongside them” - Dr Victor (Vik) Perez
Are you prepared for an avatar-symbiotic society? Dr Perez, inspired by the life-altering power of emerging technologies in the arena of entrepreneurship, has coined the concept of “cybernetic entrepreneurial avatars” or simply “cyberpreneurial avatars”. Just imagine an advanced, AI-powered digital or robotic entity designed to act as real-time extensions of entrepreneurs, pushing the limits of what’s achievable in business.
“Cyberpreneurial avatars have the potential to revolutionize how entrepreneurs operate,” Dr Perez suggests. Far beyond mere assistants, they could evolve into genuine embodiments of the entrepreneur’s mind.
The "learn-on-the-go" capability of existing cybernetic avatars is advancing rapidly, positioning them to take on increasingly complex, high-order tasks that require a nuanced understanding of an entrepreneur's goals, values, and strategic approaches. With their rapidly evolving adaptability, these avatars may soon transform into cyberpreneurial avatars—moving beyond basic administrative support to become strategic partners. In this role, they could harmonise more closely with the entrepreneur’s vision and decision-making approach, acting as an outgrowth of their strategic mindset and goals."
A cyberpreneurial avatar could support entrepreneurs by analyzing market trends, identifying competitive advantages, and providing recommendations that align with overarching business goals. It may actively gather and interpret customer feedback to suggest targeted improvements to products or services. In fast-paced markets, a cyberpreneurial avatar could adapt its strategies in real time, offering guidance on pivots or new opportunities based on the latest data—an invaluable asset in competitive industries where quick responses are key to staying relevant. Moreover, a cybepreneurial avatar could even mirror the entrepreneur's unique leadership style, whether bold and risk-taking or conservative and cautious, ensuring that its recommendations reflect the entrepreneur’s philosophy and risk tolerance.
“In a world where swift, informed decisions are key to success, cyberpreneurial avatars could offer the competitive edge that future entrepreneurs need to thrive” Dr Perez emphasizes. As Satya Nadella claims “It’s not about man versus machine, but rather man with machine”
In his forthcoming book, Entrepreneurial Enhancement, to be published by Routledge next year, Dr Perez explores the catalytic role of cyberpreneurial avatars and other advanced technologies in the field of entrepreneurship. This work is ideal for practitioners, scholars, educators, policymakers, industry leaders, investors and students looking to navigate the future of entrepreneurship.
Currently an Associate Professor at the Entrepreneurship and Enterprise Hub (EEH), Dr Perez invites readers to join him in exploring new frontiers of radical innovation in entrepreneurship. For those interested in further discussion or collaboration, he can be reached at victor.perez@xjtlu.edu.cn.
Content provided by: Victor (Vik) Perez
Edited by: Haolun Xu
11 Oct 2024