MSC DIGITAL BUSINESS

The world is rapidly evolving in the realms of communication, behavior, and business conduct. The question is: Do you possess the skills required to thrive in this constantly changing digital landscape? The MSc Digital Business programme addresses the global and national shortage of digital skills and aims to cultivate future business leaders for the digital era.

The programme offers three specialised pathways:

1. Digital Supply Chain: This pathway focuses on integrating digital technologies into supply chain management. It prepares students to tackle modern supply chain challenges in a digital context and lead in various sectors;
2. Digital Finance: This pathway concentrates on applying digital technologies in finance and equips students to spearhead financial transformations in diverse organisations. It aims to develop the competence in digital tools, an understanding of current financial systems issues, and the ability to apply this knowledge to real-world financial challenges;
3. Digital Marketing: This pathway focuses on delivering a comprehensive understanding of digital marketing and equips students with the skills to execute effective marketing campaigns in a digital-first environment. It emphasises the importance of global strategies in the evolving landscape of digital marketing.

Upon graduation, students will be fully prepared to assume comprehensive responsibility for fostering, implementing, and evaluating digital business initiatives across all functional areas of an organisation.

Upon graduating from the MSc Digital Business programme, you will achieve:

• a critical understanding of social, innovative, and disruptive technologies in business, along with contemporary trends and models in digital business practice and research;
• the capacity to evaluate complex business environments, formulate effective digital business strategies, and make informed decisions using data and technological tools;
• proficiency in leadership roles and project management, especially those involving advanced technologies in business;
• enhanced communication skills for both specialist and non-specialist audiences, and effective collaboration in professional settings;
• a profound understanding of ethical and social responsibility in a digital context, and global awareness for implementing digital business solutions.