MSC DIGITAL BUSINESS

This programme aims to cultivate future business leaders who are equipped with cutting-edge insights, knowledge, and practical skills essential for leading digital transformation in an increasingly complex digital landscape.

Digital Business

Overview

The world is rapidly evolving in the realms of communication, behavior, and business conduct. The question is: Do you possess the skills required to thrive in this constantly changing digital landscape? The MSc Digital Business programme addresses the global and national shortage of digital skills and aims to cultivate future business leaders for the digital era.

The programme offers three specialised pathways:

  1. Digital Supply Chain: This pathway focuses on integrating digital technologies into supply chain management. It prepares students to tackle modern supply chain challenges in a digital context and lead in various sectors;
  2. Digital Finance: This pathway concentrates on applying digital technologies in finance and equips students to spearhead financial transformations in diverse organisations. It aims to develop the competence in digital tools, an understanding of current financial systems issues, and the ability to apply this knowledge to real-world financial challenges;
  3. Digital Marketing: This pathway focuses on delivering a comprehensive understanding of digital marketing and equips students with the skills to execute effective marketing campaigns in a digital-first environment. It emphasises the importance of global strategies in the evolving landscape of digital marketing.

Upon graduation, students will be fully prepared to assume comprehensive responsibility for fostering, implementing, and evaluating digital business initiatives across all functional areas of an organisation.

Knowledge and skills

Upon graduating from the MSc Digital Business programme, you will achieve:

  • a critical understanding of social, innovative, and disruptive technologies in business, along with contemporary trends and models in digital business practice and research;
  • the capacity to evaluate complex business environments, formulate effective digital business strategies, and make informed decisions using data and technological tools;
  • proficiency in leadership roles and project management, especially those involving advanced technologies in business;
  • enhanced communication skills for both specialist and non-specialist audiences, and effective collaboration in professional settings;
  • a profound understanding of ethical and social responsibility in a digital context, and global awareness for implementing digital business solutions.

The MSc Digital Business programme emphasize a critical understanding of contemporary digital business practices and research, preparing you to navigate and lead in the complex world of digital business. You will develop strong leadership skills, an ethical and socially responsible mindset, and effective communication skills in diverse professional settings. This programme is more than just an educational journey; it’s a transformative experience that will equip you with the skills, knowledge, and confidence to excel in your professional pursuits and make a significant impact in the digital world. I’m thrilled to embark on this exciting journey with you and I look forward to witnessing your growth and success in the field of digital business. Welcome to a world of opportunities and innovation at School of Intelligent Finance and Business!

Dr Qiong Ji

Programme Director

Modules


Semester 1

  • Applied Research Techniques and Methodologies
  • Digital Supply Chain
  • Enterprise Resource Planning
  • Demand and Inventory Planning

Semester 2

  • Business Analytics
  • Digital Economy and Management

Optional Modules (choose 2 from 3)

  • Intelligent Logistics
  • Strategic Sourcing in a Digital World
  • Business Strategy and Sustainability

Semester 3

  • Work Placement

Semester 4

(Choose 1 from 2)

  • Consulting Project
  • Dissertation


Semester 1

  • Applied Research Techniques and Methodologies
  • Global Financial Markets
  • Financial Markets, Regulation, and Compliance
  • Big Data Mining, Analysis, and Management

Semester 2

  • Business Analytics
  • Digital Economy and Management
  • Digital Finance

Optional Modules (choose 1 from 3)

  • Cryptocurrencies, Blockchain, and the Future of Money
  • Venture Finance
  • Business Strategy and Sustainability

Semester 3

  • Work Placement

Semester 4

(Choose 1 from 2)

  • Consulting Project
  • Dissertation


Semester 1

  • Applied Research Techniques and Methodologies
  • Digital Marketing
  • Service Digitalisation
  • Consumer Behavior in a Digital World

Semester 2

  • Business Analytics
  • Digital Economy and Management

Optional Modules (choose 2 from 3)

  • Social Media and Marketing
  • Creative Marketing
  • Digital Retailing

Semester 3

  • Work Placement

Semester 4

(Choose 1 from 2)

  • Consulting Project
  • Dissertation

Careers

The MSc Digital Business programme at XJTLU prepares graduates for a dynamic career landscape driven by digital transformation. It equips students with critical skills in digital supply chain, finance, and marketing. Graduates can pursue roles in digital strategy, digital marketing, business analytics, supply chain management, digital finance, and more. They are ready to lead digital initiatives in various sectors, including technology, finance, retail, and consultancy, adapting to the evolving demands of the digital economy. This programme offers a solid foundation for those aspiring to be at the forefront of digital business innovation and leadership.

Careers
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