BEng (Hons) Digital Media Technology

Programming, signal and image processing, electronics and digital circuits, computer graphics and game design, and multimedia system management are just some of the technologies which you will learn about on the BEng Digital Media Technology programme.

Digital Media Technology

Overview

BEng Digital Media Technology is an interdisciplinary engineering programme grounded in computer science, communications and information technology, and ArtTech. In an era marked by the vigorous advancement of generative artificial intelligence, intelligent terminal imaging, and spatial computing, digital media has long transcended the conventional domains of screen-based and application development, evolving into system-level synergy encompassing physical-world perception, multimodal intelligent computing, and immersive real-time interaction.

This programme is dedicated to cultivating interdisciplinary engineering talent equipped with proficiency spanning from sensor hardware, signals, and low-level systems to computer graphics, vision, and intelligent algorithms. Through rigorous modern engineering training, students will develop core competencies in programming and integrated hardware-software development, and will learn to creatively apply this knowledge to the rapidly growing industries related to digital media technology.

Why should I study Digital Media Technology at XJTLU?

  • This programme has a 2+2 articulation route to BEng Computer Science and Electronic Engineering (Digital Media Technology Pathway) at the University of Liverpool;
  • The programme is accredited by the Institution of Engineering and Technology (IET);
  • Opportunity to articulate to the MSc Multimedia Telecommunications or MRes Pattern Recognition and Intelligent Systems programme, leading to a University of Liverpool degree. These Master programmes are extension courses for the BEng Digital Media Technology programme; and
  • Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.

Knowledge and skills

By the time you graduate from the BEng Digital Media Technology, you will have:

  • a broad understanding of the hardware and software that support the digital media industries;
  • an appreciation of the way hardware and software can be used creatively within the media industries; and
  • the ability to use your knowledge and skills in the development of new tools and algorithms related to digital media and multimodal AI projects.

The BEng Digital Media Technology programme equips you with in-depth knowledge and practical applications of multimedia information, which includes text, images, audios and videos. This skillset brings you to the forefront of multimodal AI, which is changing the way we live and work.
For more information please contact: nan.xiang@xjtlu.edu.cn

Nan Xiang

Programme Director

DMT is an excellent programme with a well-designed curriculum. In this programme, I learned knowledge not only from books but also from practice, including experiments and projects. Throughout my undergraduate career, I learned about algorithms, mathematics, and electronic engineering. The courses I took laid a solid foundation for further research and study in artificial intelligence, mobile computing, computer graphics, and signal processing.

Tianxin Li

Graduate of BEng Digital Media Technology in 2022 and an MS student at Carnegie Mellon University

Careers

Graduates from this programme can find employment as engineers within the rapidly growing digital media industries, including AI and robotics, the games industry and information systems management.

Careers
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