Yang Lu


Dr Annie Yang Lu joined the International Business School Suzhou, Xi'an Jiaotong-Liverpool University in 2019. Her research interests revolve around e-business and technology innovation, specifically, social media marketing and public relations, technology acceptance and use, and management information system subjects. Annie also serves as an anonymous reviewer of a range of journals and conferences such as Technological Forecasting and Social Change (ABS 3), Information Resources Management Journal, British Academy of Management, and European Conference on Information Systems.

Annie welcomes PhD applicants interested in the Internet of Things, artificial intelligence, robotics, and other technological innovation topics.
  • Qualifications

    • PhD in Business Studies, Newcastle University, UK - 2019
    • Honorary Recognised PhD Supervisor, University of Liverpool, UK - 2021
    • Msc in International Marketing and Entrepreneurship, Distinction, University of Essex, UK - 2015
    • PG Certificate in Teaching and Supporting Learning in Higher Education, Xi'an Jiaotong-Liverpool University, China - 2021
    • PG Certificate in Research Training, Newcastle University, UK - 2017
    • Certificate in Learning and Teaching in Higher Education, Newcastle University, UK - 2017
    • Certificate in International Hotel Management, Les Roches International School of Hotel Management, Switzerland - 2013
  • Experience

    • Assistant Professor in Management, IBSS, XJTLU, 2019 to Present
  • Research interests

    • Social Media Marketing and Public Relations
    • Management Information Systems
    • Internet of Things
    • E-Business and E-Marketing
    • Technology Acceptance, Adoption and Use
  • Articles

    • Lu, Y., Papagiannidis, S. and Alamanos, E. (2018). Internet of Things: A systematic review of the business literature from the user and organisational perspectives, Technological Forecasting and Social Change, 136, pp. 285-297. (ABS 3, IF=5.846)
    • Lu, Y., Papagiannidis, S. and Alamanos, E. (2019). Exploring the emotional antecedents and outcomes of technology acceptance, Computers in Human Behavior, 90 (1), pp. 153-169. (ABS 3, IF=5.003)
    • Lu, Y., Papagiannidis, S., & Alamanos, E. (2020). Adding “Things” to the Internet: Exploring spillover effect of technology acceptance. Journal of Marketing Management (In Press) (ABDC-A, IF=3.440)
    • Lu, Y.* (2021). Examining User Acceptance and Adoption of the Internet of Things. International Journal of Business Science and Applied Management, 16(3): 1-17.
  • Proceedings

    • Lu, Y.*, Li, Y., & Qian, L. (2021). Exploring the communication effects of signals and messages in the COVID-19 health crisis. UK Academy for Information Systems. 2021. Newcastle, UK & Online.
    • Lu, Y. (2019). Exploring factors driving smartphone users’ health-related behaviour change: An application of the Theory of Planned Behaviour. International Conference on Digital Health and Medical Analytics DHA 2019. Zhengzhou, China.
    • Lu, Y., Papagiannidis, S. and Alamanos, E. (2019). The spill-over effect of the emotional reaction to the use of Internet on the intention to use Internet of Things (IoT) services. Academy of Marketing Science, Vancouver, Canada.
    • Lu, Y., Papagiannidis, S. and Alamanos, E. (2018). Psychological determinants and consequences of Internet usage: An extension of the Technology Acceptance Model. 14th International Conference on Web Information Systems and Technologies, Seville, Spain: SCITEPRESS Digital Library, 46-56.
    • Lu, Y., Papagiannidis, S. and Alamanos, E. (2016). A study of the Internet of Things from the user perspective. British Academy of Management 2016, Newcastle, UK.
  • Grants

    • Lu, Y., 2021, Principle Investigator, XJTLU Research Development Fund, Communication in public health crisis: Exploring the communication effects of social media messages and signals, CNY 96,600.
    • Lu, Y., 2020, Principle Investigator, IBSS Development Fund, The Effects of Hotels’ Response Timing, Framing, and Strategy on Consumer Reactions, CNY 20,000.
  • Professional service activities

    • 2021 - Present, Library Liaison Officer, IBSS
    • 2020 - 2021, E-learning Coordinator, IBSS
    • 2016 - Present, Assistant Editor, International Journal of Business Science and Applied Management
  • Teaching activities

    • IOM303 International Marketing
    • BUS303 Final Year Project
  • Courses taught

    • IOM006 Trends in Marketing and Information Management
    • IOM414 Big Data-Applications in Business
    • IOM303 International Marketing
    • ECO415 Business Analytics Dissertation
    • SMO405 Master Dissertation
    • MAN018 Essentials of Business Information Systems
    • MAN305 International Marketing
  • Professional memberships

    • British Academy of Management (BAM)
    • UK Academy for Information Systems
    • Institute for Systems and Technologies of Information, Control and Communication
  • Awards and honours

    • Academic Leader Award, Les Roches International School of Hotel Management, Switzerland - 2014
    • David Goldman Doctoral Scholarship, Newcastle University, UK - 2016 - 2019
    • Vice-Chancellor’s International Excellence Scholarship, University of Essex, UK - 2014
  • Telephone

    +86 (0)512 8816 7879
  • Email

  • Address

    BS222 International Business School Suzhou
    Xi'an Jiaotong-Liverpool University

    Suzhou Dushu Lake Science and Education Innovation District
    Suzhou Industrial Park