Department of Intelligent Operations and Marketing
All News
Beyond slow steaming: a predictive framework for green shipping
A shipping company slows down its fleet to reduce emissions. The fuel bill falls, but the net‑zer...
10 Jun 2026
Dr Xiaofei Song’s research reveals mechanism of live streaming addiction, offering new strategic insights for a sustainable live streaming environment
Recently, a research paper entitled “Unpacking Live Streaming Addiction: The Perspective of Self-...
10 Jun 2026
Greenwashing erodes resilience: evidence from manufacturers
A manufacturing firm recently released a glossy ESG report, pledging a green transition, and its ...
09 Jun 2026
MSc Project Management students present research at WHICEB 2026
To promote international academic exchanges in the fields of electronic business and information ...
08 Jun 2026
Unraveling the dark side of danmaku: the effects of aggressive danmaku and original work’s attributes on condensed clips’ performance
A study led by Dr Fangfang Hou from the International Business School Suzhou (IBSS), Xi’an Jiaoto...
01 Jun 2026
Leveraging nonverbal cues to boost audience engagement in user-generated videos
A research study led by Dr Chenwei Li from the International Business School Suzhou (IBSS), Xi’an...
27 May 2026
Shaping Digital Influence: IBSS Seminar Delves into Social Media Content Strategy
International Business School Suzhou (IBSS) at Xi’an Jiaotong-Liverpool University hosted a resea...
26 May 2026
From incubation to revision: IBSS research seminars with Visiting Professor Vasilis Theoharakis
International Business School Suzhou (IBSS) welcomed Professor Vasilis Theoharakis from Cranfield...
27 Apr 2026
International MBA Shanghai masterclass explores whether marketing retrenchment is a strategic risk
On 13 April 2026, the International MBA (IMBA) Masterclass, hosted by the International Business ...
22 Apr 2026
Previous 