Department of Intelligent Operations and Marketing
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IBSS In‑depth Research: The Commodity Trap — How Market Homogeneity Reshapes Divergent Consumer Behaviours in China’s EV Industry
As China’s new‑energy‑vehicle industry enters a stock‑market competition phase, rapid market expa...
21 Aug 2026
Why are consumers more critical during economic downturns? IBSS scholar reveals the "reason-dependent" logic behind spending decisions
A person hesitates for twenty minutes on an e-commerce platform and ultimately closes the page -t...
21 Aug 2026
IBSS Seminar Explores Customer-Centric View of Rule Enforcement in Service Encounters
On 30 July 2026, Dr Kemefasu Ifie presented a research seminar titled Beyond the dichotomy: Explo...
03 Aug 2026
Why GenAI alone won't drive innovation
Companies are increasingly embedding generative artificial intelligence (GenAI) into their innova...
27 Jul 2026
IOM academics and PhD students share research at the 2026 POMS China International Conference
Academic staff members and students from Department of Intelligent Operations and Marketing (IOM)...
24 Jul 2026
Sound ESG Performance Drives Proactive Corporate Pollution Control
Against the backdrop of China’s steady advancement of the dual carbon goals — carbon peaking by 2...
08 Jul 2026
Why supplier instability weakens supply chain financing
As supplier relationships become increasingly unstable, many firms assume that supply chain finan...
01 Jul 2026
IBSS research reveals how analysts influence corporate social responsibility
Against the backdrop of growing interest in ESG and sustainable development, designing and implem...
18 Jun 2026
Why responsible AI fails without fair perception
Companies are increasingly embedding artificial intelligence in supply chain forecasting, resourc...
17 Jun 2026