Department of Intelligent Operations and Marketing

Department of Intelligent Operations and Marketing

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IBSS Seminar Explores Customer-Centric View of Rule Enforcement in Service Encounters

IBSS Seminar Explores Customer-Centric View of Rule Enforcement in Service Encounters

On 30 July 2026, Dr Kemefasu Ifie presented a research seminar titled Beyond the dichotomy: Explo...

03 Aug 2026
Why GenAI alone won't drive innovation

Why GenAI alone won't drive innovation

Companies are increasingly embedding generative artificial intelligence (GenAI) into their innova...

27 Jul 2026
IOM academics and PhD students share research at the 2026 POMS China International Conference

IOM academics and PhD students share research at the 2026 POMS China International Conference

Academic staff members and students from Department of Intelligent Operations and Marketing (IOM)...

24 Jul 2026
Sound ESG Performance Drives Proactive Corporate Pollution Control

Sound ESG Performance Drives Proactive Corporate Pollution Control

Against the backdrop of China’s steady advancement of the dual carbon goals — carbon peaking by 2...

08 Jul 2026
Why supplier instability weakens supply chain financing

Why supplier instability weakens supply chain financing

As supplier relationships become increasingly unstable, many firms assume that supply chain finan...

01 Jul 2026
IBSS research reveals how analysts influence corporate social responsibility

IBSS research reveals how analysts influence corporate social responsibility

Against the backdrop of growing interest in ESG and sustainable development, designing and implem...

18 Jun 2026
Why responsible AI fails without fair perception

Why responsible AI fails without fair perception

Companies are increasingly embedding artificial intelligence in supply chain forecasting, resourc...

17 Jun 2026
Beyond slow steaming: a predictive framework for green shipping

Beyond slow steaming: a predictive framework for green shipping

A shipping company slows down its fleet to reduce emissions. The fuel bill falls, but the net‑zer...

10 Jun 2026
Dr Xiaofei Song’s research reveals mechanism of live streaming addiction, offering new strategic insights for a sustainable live streaming environment

Dr Xiaofei Song’s research reveals mechanism of live streaming addiction, offering new strategic insights for a sustainable live streaming environment

Recently, a research paper entitled “Unpacking Live Streaming Addiction: The Perspective of Self-...

10 Jun 2026