Business Analytics

Business Analytics

Overview

Data is everywhere. Integrating big data into analysis, planning, and decision-making is essential for organisations to stay competitive. The MSc Business Analytics programme is built for that reality, giving you the knowledge and practical tools to apply big data analytics to real business decisions in your current field or your next role.

Why Should I Study Business Analytics at IBSS?

By studying this programme, you can expect to:

  • master cutting-edge data analysis techniques using the latest AI-driven tools, including machine learning and data mining;
  • learn through real business cases, building practical, job-ready problem-solving skills in an applied curriculum;
  • benefit from a rich ecosystem of industry and academic support by using the University’s Big Data Analytics and Technology Centreand working with partners such as IBM and the Suzhou International Science-Park Data Centre;
  • get career ready with access to internships, networking opportunities, and tailored support from the University’s careers and employability services; and
  • graduate with a University of Liverpool degree that is recognised by China’s Ministry of Education.

Knowledge and skills

By the time you graduate from the MSc Business Analytics programme, you will have:

  • a deep understanding of cutting-edge, practice-oriented approaches to big data processing and data management, alongside advanced business concepts;
  • the ability to analyse and model complex networks and organisations;
  • a strong set of data-processing and problem-solving skills;
  • proficiency in a range of statistical software packages suitable for analysing large data sets; and
  • the opportunity to benefit from IBSS’s research centres and extensive industry links with companies in Suzhou and Shanghai, which will support your research and future career.

“We aim to develop data specialists who understand the full information chain – from business intelligence to statistical methods – and who can combine analytical rigour with commercial awareness to generate insights that strengthen economic and management decisions.”

Dr Linjia Zhang

Programme Director

Modules

*Programme modules listed are illustrative only and subject to change. XJTLU students are advised to log in to the e-Bridge Portal to view the effectuated module structure.

The university offers a broad range of activities aiming to enrich master students’ theoretical and experiential learning and professional development. Trainings, workshops and seminars, covering varieties of themes and topics, both generic and subject-specific, are often offered at both university and school/department levels. Additionally, IBSS programmes offer discipline- specific supplementary modules which will aid to broaden your knowledge in that specific field and enhance your skills. These would include opportunities to work as a teaching assistant, research assistant, or intern at XJTLU. Depending on the programme, field trips and company visits will be organized, and invited talks will be given by the industrial experts and professionals. All these activities will not only support you in your programme study, but also develop your personal and professional skills and enhance your overall career and employability.

“The programme is well-organised, incorporating econometrics, databases, and machine learning. It is designed to integrate theory and practice and is great for students who wish to work in data analysis or business analytics in the future.”

Yunzhi Chen

MSc Business Analytics Alumna

Careers

Graduates of the MSc Business Analytics programme will be equipped to thrive in a world increasingly shaped by data and technology, particularly across fast-growing service sectors such as finance, retail, marketing, and information and communication technology. You will be well placed for roles in data and information analysis, technical consultancy, IT project management, and customer relationship management (CRM) analytics.

Careers