Hanyi Xuan · New Chinese Style AI Custom Accessories Cross-border E-commerce

Hanyi Xuan · New Chinese Style AI Custom Accessories Cross-border E-commerce

Hanyi Xuan · New Chinese Style AI Custom Accessories Cross-border E-commerce

Team Name

Hanyi Xuan · New Chinese Style AI Custom Accessories Cross-border E-commerce

 Team Slogan

With AI as the brush and Oriental charm as the rhyme, let the world feel the warmth and craftsmanship of Chinese accessories.

 Team Introduction

Focusing on New Chinese style culture and AI customization technology, we are committed to building a cross-border accessory brand that integrates Oriental aesthetics with personalized experiences. Currently, we have completed company registration preparation and supply chain docking. We are currently interested in recruiting or partnering with partners who are interested in cross-border e-commerce and will build AI models.

Zhao Yufei: As the core initiator and operator of the project, a master’s Student in Entrepreneurship and Innovation at Xi’an Jiaotong-Liverpool University, she has 3-4 years of practical experience in domestic and international live-streaming e-commerce, with deep expertise in FMCG, high-end apparel, and jewelry categories. She is proficient in the operationalic strategies of multiple platforms such as Douyin and TikTok, and excels logic and traff in building cross-border e-commerce live-streaming systems from scratch, designing viral content strategies, and optimizing conversion funnels. With strong market sensitivity and executive decision-making ability, she can accurately grasp overseas consumer preferences and coordinate brand positioning, content output, overseas promotion, and overall project progress, serving as the driving force behind turning creative ideas into a viable business.

Ge Qian: With 7-8 years of in-depth cooperation experience in offline brand supply chains, Ge Qian has long-term connections with domestic high-end jewelry and apparel manufacturing factories. She is proficient in the entire production process from sample development, small-batch trial production to bulk delivery, and specializes in cost control, quality management, and flexible supply chain optimization. She has accumulated stable and high-quality factory resources in the New Chinese style jewelry sector, and can efficiently respond to the small-batch quick-response demands of cross-border e-commerce, ensuring product delivery timeliness and craftsmanship standards, thus building a solid supply chain moat for the brand.

Application Scenarios

Problems Solved:
strong demand for Chinese-style accessories in overseas markets, but a lack of personalized customization options and channels to convey the cultural connotations of Chinese feng shui.
Long cycle and high cost of traditional jewelry customization, which is difficult to adapt to the small-batch quick-response model of cross-border e-commerce;
Lack of branded operation and digital tool support for small and medium-sized jewelry factories going global.

Core Technologies:
AI personalized customization system: Generates exclusive jewelry design plans based on user preferences、China traditional culture and scenario needs;
Cross-border live-streaming operation technology: TikTok live-streaming e-commerce + AI content generation to efficiently reach overseas consumers;
Small-batch quick-response supply chain management: Docking with domestic small and medium-sized factories to realize lightweight production and fast delivery.

Support from X³ Co-venture

X³ Co-venture provides the project with entrepreneurial guidance, resource docking and office support, assists in sorting out the company registration process, interpreting cross-border e-commerce policies, linking supply chain resources and mentor consultant teams, providing key guarantees for the initial project implementation and compliant operation, and helping the team quickly advance brand building and overseas market testing.

 Future Development

Short-term (1-2 years): Complete TikTok account cold start and first batch of order delivery, build an AI customization mini-program, and achieve annual sales exceeding 1 million RMB;

Medium-term (3-5 years): Expand multi-channels such as Amazon and independent website, improve supply chain digital management, and build a leading brand in the New Chinese style accessories segment;

Long-term (over 5 years): Deepen the integration of AI design and cultural IP, layout overseas offline experience stores, promote the global dissemination of traditional Chinese accessories culture, and become an international accessories brand with both cultural influence and commercial value.