BA Digital Media Arts

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Overview

The BA Digital Media Arts programme combines a suite of modules provided by the Departments of Communication Studies and Computer Science and Software Engineering, and the School of Film and Television Arts to provide students with practical skills in digital media production and enable them to produce content for the growing array of digital media platforms that are such a significant area of our contemporary media experience.

This programme aims to equip students with the skills, knowledge and understanding of digital media production, and a critical and theoretical grounding in film, digital media and communication studies contexts. Areas covered include digital film and video production, computer graphics, mobile media platforms and computer games design. With the curriculum delivered in English and drawing on XJTLU’s international education model, graduates will be well equipped in both language, subject-specific skills and critical abilities to go onto work in local, national and international creative media industries or to progress on to further specialist study.

Why Should I Study Digital Media Arts At XJTLU?

The programme benefits from state-of-the art facilities in the brand new dedicated School of Film and Televisoin Arts building. These facilities feature film and TV studios, digital media laboratories and post-production facilities running industry-standard software and hardware platforms. You will work with dedicated research-active international staff with practical experience in digital media arts (film makers, directors and producers, and academics) and in communication and media teaching. The programme is accredited by the Chinese Ministry of Education and the University of Liverpool.

Qualification XJTLU BA Digital Media Arts University of Liverpool BA Digital Media Arts More about qualifications

Knowledge and skills

By the time you graduate from BA Digital Media Arts, you will:

  • have an informed, critical and creative approach both to understanding digital media, culture and communications in contemporary society, and to your own forms of media, communicative and expressive practice
  • understand production processes and professional practices within digital media, cultural and communicative industries
  • have informed competency in the management and operation of production technologies, procedures and processes
  • be able to engage with, and to advance, creative processes in one or more forms of digital media or cultural production
  • have the ability to work across a variety of group and independent modes of study, and within these demonstrate flexibility, creativity and the capacity for critical self-reflection
  • have developed analytic skills within areas of both theory and practice
  • have developed critical and creative independence, flexibility, sensitivity to audience, and self-reflexiveness, across individual and group work, and critical and production work
  • be able to meet the challenges of employment, including self-employment, in a society in which the cultural and communications industries play an increasingly central role, whilst understanding that the fostering of employability requires the development of your creative, intellectual, analytical and research skills.

Modules

Careers

BA Digital Media Arts graduates will pursue a professional career in the digital media and creative industries, communications, PR and advertising, national and international broadcast and film production companies, journalism, and internet and online communications.

With a grounding in interactive and multimedia skills and knowledge, students graduating from this programme ought to be in a strong position to exploit opportunities in the growing sector of app production for mobile platforms, video gaming and internet technology-based businesses.

Fees

Entry requirements

Please visit the entry requirements page for the comprehensive list of qualifications required to study at XJTLU.

How to apply

This course opens to international students from September 2017.

Applications should be submitted via our online application system:

  1. Click/tap the APPLY link
  2. Create an account or log in to your existing account
  3. Complete your application
Once your application account is successfully created, enter all the information required in the application form carefully and make sure the information you provide is correct, complete and up to date. Upload the required documents to the corresponding fields.You may log-in to view your application form at any time and upload any remaining supporting documents.For further details of how to successfully apply to study at XJTLU, please visit the how to apply page