BA DIGITAL MEDIA ARTS
September 2025
Full time
Three or four years
Not Available
Suzhou
School of Film and TV Arts
Qualification,XJTLU,BFA Digital Media Arts,University of Liverpool,BA Digital Media Arts
Knowledge and skills
- Creative programming: Develop proficiency in coding and software development for creative applications, and enhance your ability to create interactive and innovative digital projects;
- 3D modelling and animation: Gain expertise in 3D modelling, texturing, rigging, and animation, and create realistic and engaging digital environments and characters;
- Digital compositing: Master the techniques of combining visual elements from multiple sources to produce seamless and visually striking final images;
- Post-production techniques: Learn advanced skills in editing, visual effects, and sound design to refine and enhance digital media projects;
- Interactive media: Explore the design and development of interactive experiences, including VR, AR, and MR, to stay at the forefront of emerging technologies;
- Graphic design: Understand and apply fundamental design principles to both digital and print media, and create compelling visual content that communicates effectively;
- AI and machine learning integration: Learn how to incorporate AI and machine learning into your digital projects and develop intelligent, adaptive media experiences;
- Project management: Acquire skills in managing creative projects from conception to execution, including budgeting, scheduling, and team collaboration;
- Portfolio development: Build a professional portfolio showcasing your diverse skills and creative projects, and enhance your employability and career prospects;
- Industry insights: Gain valuable insights into industry trends, challenges, and opportunities, which will prepare you to navigate and excel in the competitive digital media landscape.
At Xi'an Jiaotong-Liverpool University, our BA Digital Media Arts programme merges creativity with cutting-edge AR, VR, MR, and AI technologies. We offer an immersive learning experience that combines hands-on practice with expert guidance, preparing students to lead in the dynamic digital media landscape. Our interdisciplinary approach ensures that graduates are equipped to tackle future challenges and innovate with confidence. I am proud of our students' creativity and readiness to redefine the future of digital media.
Fang Liu
Programme Director
Modules
*Programme modules listed are illustrative only and subject to change.
Xi’an Jiaotong-Liverpool University offers a wide range of courses in the first year, including English for academic purposes (EAP), mathematics and physics, and humanities and social sciences. Click to learn more.
Core Modules
I cherish my time spent studying in XJTLU's BA Digital Media Arts programme. The modules from various disciplines offered me a unique study experience. The interdisciplinary environment allowed me to think independently and combine critical thinking from communication studies with the practices of computer programming. This fusion laid a firm foundation for my application to the University of Cambridge.
Shuangyuan Cao
Student, BA Digital Media Arts, China
The Digital Media Arts programme at Xi'an Jiaotong-Liverpool University offers an inspiring and inclusive environment, coupled with a diverse range of courses and hands-on experience. This journey of continuous exploration and experimentation has led me to discover my own unique path within the field. The interdisciplinary nature of the programme has broadened my perspective and fostered a deeper understanding of myself through artistic creation. As a result, I am thrilled to pursue further studies in the Visual Arts Program at Columbia University, where I aspire to create even more diverse and cross-media works.
Ke Zhang
Student, BA Digital Media Arts, China
Careers
Graduates of the BA Digital Media Arts programme are well-positioned to pursue a wide range of careers in the digital media industry, including:
- 3D animator/modeller: craft intricate 3D assets and animations for films, games, and simulations;
- digital media specialist: strategise and manage comprehensive digital content across multiple platforms;
- graphic designer: create compelling visual content for digital and print media, including branding and advertising materials;
- visual effects artist: design and implement high-impact visual effects for films, TV, and interactive media;
- interactive media designer: develop immersive interactive experiences using AR, VR, and MR technologies;
- post-production editor: refine and enhance video and audio content, ensuring polished final products;
- user experience (UX) designer: enhance user interactions and experiences with digital applications and platforms;
- creative director: lead creative projects and teams, and define visual and artistic direction for various media;
- game designer: develop engaging and innovative game mechanics, narratives, and interactive elements; and
- digital marketing specialist: design and execute digital marketing campaigns to boost brand visibility and engagement.
Our graduates are making significant impacts at leading companies and pursuing advanced studies at top institutions globally.
Overview
The BA Digital Media Arts programme at Xi’an Jiaotong-Liverpool University (XJTLU) offers an interdisciplinary curriculum that blends creativity, technology, and innovation. With a strong emphasis on pioneering augmented reality (AR), virtual reality (VR), mixed reality (MR), and artificial intelligence (AI) technologies, our programme is designed to cultivate visionary leaders who are not just participants but trailblazers in design and digital media. We are dedicated to shaping the architects of future art, empowering our students with the cutting-edge skills, strategic vision, and innovative mindset necessary to drive the next wave of digital transformation. Through theoretical study and hands-on experience, we prepare our graduates to excel in an ever-evolving industry, poised to redefine the future of digital media.
Why Study Digital Media Arts at XJTLU?