Eddy is an Associate Professor in Economics and is currently serving as the Head of the Economics Division at IBSS, Xi’an Jiaotong – Liverpool University. Eddy holds a PhD from the University of Cambridge, where he focused his research on the diffusion and adoption of innovations. Upon arrival in China in 2012, Eddy opened up new research directions to contribute to the development of the Chinese market - e.g. consumer behaviour in China, tourism development, and contemporary issues in the domestic food industry. In this context, Eddy is currently leading multiple projects on the topic of food scares, and the social mechanisms that are creating, sustaining, and mitigating them. Eddy’s research has been published in leading international journal such as Technological Forecasting and Social Change(SSCI, ABS3, ABDC:A), Journal of Business Ethics (SSCI, ABS3, ABDC:A, FT45), Kyklos (SSCI, ABS3, ABDC:A), and the Review of International Political Economy (SSCI, ABS3, ABDC:A). Eddy’s current stream of research is funded by several grants from the National Science Foundation of China.