Profile

Filippo has developed his professional career along 4 angles:
- Manager
- Entrepreneur
- Consultant
- Business school professor

Since 2009 Filippo has been addressing his committment towards the global macro trends green economy and ageing phenomenon, in particular focusing on:
- green marketing & sustainable branding;
- agricultural business;
- marketing to the ageing consumers.

His professional experience was previously focused on marketing, brand management, trade marketing and product development, collaborating for 20 years with international FMCG companies.

Filippo’s career has been grown on international basis, working in Europe, USA and China.

Since 1994 he has been developing business relationships with China
Filippo Garini
  • Qualifications

    • PhD in Agricultural Business Candidate, University of Foggia, Italy
    • MSc in International Economics, University Federico II, Naples, Italy – 1989
    • EMBA, MIP Politecnico of Milan, Italy – 1992
  • Experience

    • Junior International Brand Manager – Unilever Group, Lever IDT division – 1989 to 1992
    • Marketing & Strategic Planning Consultant, Sector No Limits Watches – 1992 to 1994
    • Trade Marketing and Senior Brand Manager, Giochi Preziosi – 1994 to 1999
    • Marketing Manager, Hasbro – 2000 to 2002
    • Product Development Manager, De Agostini Group – 2003 to 2009
    • Founder – CEO, Energies 8 and Dragon Juice – 2009 to 2012
    • Area Manager – China & Far East, Sigma Experience – 2012 to 2014
    • Expert – Marketing & Sales and Green Business, EFESO Consulting – 2014 to 2017
  • Research interests

    • Marketing in China
    • Africa market entry strategies
    • Green marketing and sustainable branding
    • Marketing to the ageing consumers
    • Agri business
    • Entrepreneurship
  • Courses taught

    • MAN413 Final Dissertation
    • MAN101 Fundamentals of Marketing
    • MAN106 Integrated Marketing Communications
    • MAN303 Final Year Project
    • MAN408 Marketing Management
    • MAN418 International Marketing
  • Professional memberships

    • International Advisory Board of the ERASMUS+ supported project BBChina. Aim of the project is to implement a Master Program on Biobased Economy in three different Chinese Universities
  • Telephone

    +86 (0)512 8188 0453
  • Email

    Filippo.Garini@xjtlu.edu.cn
  • Address

    Office BS244, International Business School Suzhou (IBSS)
    South Campus, Xi’an Jiaotong-Liverpool University
    8 Chongwen Road,
    Suzhou Industrial Park,
    Suzhou, China 215123

    Suzhou Dushu Lake Science and Education Innovation District
    Suzhou Industrial Park
    Suzhou
    P.R.China
    215123