Xi'an Jiaotong-Liverpool University

Profile

Filippo has developed his professional career along 4 angles:

1. Manager, in the marketing, product development and strategic planning, collaborating with international and global FMCG companies (USA, UK and Italy)
2. Entrepreneur of three startups in the green economy
3. Management consultant for a global consulting company (China) and startups mentor
4. Business schools Associate Professor of Practice (China, USA, Italy, and New Zealand)

Currently his commitment is focused as Faculty member at Xian Jiaotong Liverpool University.

His professional experience was previously focused on marketing, brand management, trade marketing and product development, collaborating for 20 years with international FMCG companies.

Filippo’s career has been grown on international basis, working in Italy, UK, USA, South Africa and China.

Since 1994 he has been developing business relationships with China

Qualifications
- MSc in International Economics
- Executive Master in Business Administration
- PH.D. in Management of Innovation in the Agricultural and Food Systems
Experience
- Senior Manager Expert - Marketing & Sales and Green Business Project Director, Efeso Consulting, 2014 to 2017
- Junior International Brand Manager – Unilever Group, Lever IDT division – 1989 to 1992
- Marketing & Strategic Planning Consultant, Sector No Limits Watches – 1992 to 1994
- Trade Marketing and Senior Brand Manager, Giochi Preziosi – 1994 to 1999
- Marketing Manager, Hasbro – 2000 to 2002
- Product Development Manager, De Agostini Group – 2003 to 2009
- Founder – CEO of three start-ups in the green economy – 2008 to 2012
- Area Manager – China & Far East, Sigma Experience – 2012 to 2014
Research interests
- Entrepreneurship & Innovation
- Agricultural business
- Marketing in China
- Africa market entry strategies
- Green marketing and sustainable branding
- Marketing to the ageing consumers
Articles
- 2018: ‘’The Business Opportunity of Longevity’’, published by Springer
Chapters, cases, readings and supplements
- 2020: ‘’Innovation in Traditional Foods’’, published by Elsevier.
Professional service activities
- Member of the IBSS Center of Case Development
- Member of the IBSS Professional Engagement Liaison Committee
- Executive Education projects director
- Consulting assignments project director
Courses taught
- IOM4 Integrated Marketing Communications (UG)
- IOM102 Consumer Behaviour (UG)
- SMO405 Final Dissertation (MSc)
- IOM204 Services Marketing (UG)
- IOM101 Fundamentals of Marketing (UG)
- BUS 303 Final Year Project
- IOM402 Marketing Management (MSc)
- IOM408 International Marketing (IMBA)
Professional memberships
- International Advisory Board of the ERASMUS+ supported project BBChina. Aim of the project is to implement a Master Program on Biobased Economy in three different Chinese Universities

Filippo GariniPH.D.

Profile

Qualifications

Experience

Research interests

Articles

Chapters, cases, readings and supplements

Professional service activities

Courses taught

Professional memberships