BA TV Production aims to equip students with the skills, knowledge, and understanding of film, television, social media, short video, streaming shows, and entertainment programme production.

TV Production


Television production and online entertainment industries are expanding globally. With more and more channels and online platforms emerging, audiences always expect new content. BA TV Production aims to develop students’ skills and knowledge in programme planning and production. It also strengthens their understanding of social media and the fields of short videos and AI-based workflows while providing a solid foundation in research theory within TV entertainment, short video production, social media, and communication.

The programme covers theoretical knowledge of productions and communications theory, encompassing various genres, including reality shows, variety shows, game shows, magazine programmes, documentaries, promotional videos, micro-series, and livestreaming. Students learn to produce shows filmed on location and in the School of Film and TV Arts’ advanced TV studio. The programme equips students with professional skills, knowledge, and cutting-edge industry technology to help them achieve their career goals. Many of the modules incorporate AI and teach emerging techniques in using AI for production, research, and studies.

BA TV Production is an industry-focused programme that actively involves students in programme planning, pre-production, shooting, development, publicity, directing, and post-production of a range of shows. Throughout your studies, you will learn the skills necessary for entertainment programme production and short video production. Additionally, you will gain knowledge about various platforms, including television, the internet, social media, livestreaming, and more.

Why should I study BA TV Production at XJTLU?

In the BA TV Production programme, you will:

  • harness the power of AI in the production flow;
  • engage with industry professionals in our wide industry partnership network;
  • produce trending productions like micro-series, multicamera livestreaming, social media, short videos, and promotional videos;
  • use state-of-the-art facilities, including a multicamera television studio, film studio, high-end edit suites, sound recording studio, dubbing and grading studio, and a 180-seat cinema;
  • learn more about television and online entertainment, and critically analyse your work and that of others within a creative context, where analysis and practice go hand-in-hand as you develop new content;
  • follow industry best practices throughout the entire project lifecycle, from ideation to commission, marketing, and distribution;
  • learn more about media trends and incorporate them into short videos, social media, and content creation; and
  • learn from award-winning international staff and industry guest speakers, including experienced producers, directors, and scholars.
Qualification,University of Liverpool,BA TV Production

Knowledge and skills

By the time you graduate from the BA TV Production programme, you will have:

  • a competitive advantage in applying to postgraduate programmes from your extensive media production and studies experiences;
  • knowledge in AI;
  • full awareness of your creative potential as a content developer and programme creator;
  • the ability to apply your knowledge and expertise in the television and media industry;
  • knowledge of programme planning, project marketing, pre-production, and production;
  • the ability to research and critically analyse work from a market-oriented perspective;
  • practical communication skills for presenting professional work effectively; and
  • the ability to produce work informed by long-standing theoretical issues and local and global market trends.

Professional equipment list:

  • Blackmagic URSA Mini Pro
  • Kinefinity Mavo camera systems
  • Sony FX3
  • Sony FX6
  • Ldmanor S2 Pro HD livestreaming switching station
  • Panther Dolly system
  • Sound Devices 688 recorder
  • Shure, Rode, and Sennheiser microphones
  • Tascam DR-701D recorder
  • Zeiss CP.2 lenses

The BA TV Production programme develops students’ creative and critical thinking skills and applies them to programme production. The staff includes academics and industry professionals who teaching with global perspectives and real-world industry insights. TV production students work closely with each other in fun and exciting projects and develop a strong student community. Most students choose to go on to top universities in the UK and USA for postgraduate studies, and others go directly into the film, television, and streaming media industries.

Stephen Andriano-Moore

Programme director

BA TV Production is an interesting programme that gives you the opportunity to independently create your own shows. It provides ample space for expressing your ideas through video. My studies in TV production led to an internship at Mango TV, where I gained valuable experience in variety show production, specifically with the team behind the “Big Detective (大侦探)” programme. Studying TV production can greatly assist us in our research in arts-related disciplines. Additionally, in terms of employment, this programme can help us enter the entertainment industry, including variety shows, theatre, and performances. Our School provides cutting-edge equipment and technology for everyone to learn, offering a wealth of resources to meet a variety of production needs.

Fan Yang

Year Two student, BA TV Production

Some people dream of becoming directors, some producers and others screenwriters. With the guidance and education provided by SoFTA, we are empowered to create our future and become 'someone' in our chosen fields. I have access to modern facilities, diverse classmates and inspirational teachers who not only teach me about TV Production, but also about life.

Celia Delvina Oeni

Student, BA TV Production


Graduates will be well-prepared for diverse positions in television, online platforms, and the broader media landscape. Our alumni work in various positions such as producer, director (location or multicamera studio), writer, camera operator, vision mixer, floor manager, advertiser, and digital media producer. Previous graduates have pursued careers in large media companies, continued their studies at top universities, or successfully established their own companies.

BA TV Production students have been accepted into the following top universities for postgraduate studies: University College London, University of Southern California, Northwestern University, Goldsmiths, University of London, City University of Hong Kong, University of Warwick, The University of Edinburgh, Chapman University, University of Bristol, Monash University, University of Nottingham, Loyola Marymount University, The University of Liverpool, The University of Manchester, The University of Sydney, University of York, University of Exeter, University of Leeds, Lancaster University, University of New South Wales, Bournemouth University.

Art Schools: Royal Academy of Arts, School of Visual Arts, University of the Arts London, National Film and Television School, UK, Academy of Performing Arts in Prague, MetFilm School, China Film Art Research Center, Savannah College of Art and Design, University of the Creative Arts.

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