Community
All News
Community
There are no articles available in this category.
You may be interested in
千车一面背后的消费真相｜IBSS混合方法实证：电动车市场同质化如何重塑消费者决策
随着我国新能源汽车产业步入存量竞争阶段，行业高速扩张的同时，产品趋同已经成为无法回避的现实问题。硬件配置趋同、外观内饰设计高度借鉴、智能座舱功能堆叠、直销服...
Learn more
From Graduation Reunion to Lifelong Partnership: IBSS Hosts Alumni Gathering for IMBA Class of 2026
On July 29, International Business School Suzhou (IBSS) at Xi’an Jiaotong-Liverpool University (XJTLU) held a 2026 IMBA alumni gathering. Nearly 50 attendees...
Learn more
经济衰退期消费者为何更挑剔？IBSS学者揭示“理由依赖”决策逻辑
一个人在电商平台犹豫了二十分钟，最终关掉了页面——他看中的是一款高端蓝牙音箱，价格不算离谱，但他反复问自己：“我真的需要吗？”同一天晚上，他和朋友逛商...
Learn more