As the interface between the organisation and customers, marketing plays a vital role in the success of business and nonprofit settings. It encompasses all activities related to the creation, communication, and delivery of customer value.

The BA Marketing programme is designed to balance fundamentals with innovative ideas and practical skills and to improve leadership and confidence that enable students to succeed in marketing and the wider business world. By fostering a collaborative environment among scholars, students and marketing professionals with diverse backgrounds, our programme prepares students for careers in professional sales, corporate retailing, advertising, brand management, marketing consulting, and international marketing.

The BA Marketing programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Currently, less than 100 business schools worldwide have both AACSB and EQUIS accreditations.

Why should I study Marketing at XJTLU?

  • Gain knowledge and skills in an interesting and challenging field of discipline
  • Experience innovative teaching and learning methods combining Eastern and Western ideologies; enjoy the opportunities to meet marketing professionals and learn from real-world marketing practice
  • Benefit from abundant internship opportunities and career development guidance
  • Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.
Qualification,XJTLU,BMan Marketing,University of Liverpool,BA (Hons) Marketing

Knowledge and skills

By the time you graduate from the BA Marketing, you will have:

  • A comprehensive understanding of theories in Marketing and related areas
  • The skills to apply a wide range of models and tools to critically address marketing problems
  • The ability to utilize qualitative and quantitative research methods to make informed marketing decisions
  • The ability to develop a professional marketing plan for business clients and non-profit organisations
  • Technical, interpersonal and intellectual skills that are relevant to marketing and business

To advance in today's digital transformation and dynamic business environment, BA Marketing programme prepares students with the skills, expertise, and intellectual sophistication necessary to face the challenges and become responsible citizens and marketing professionals.

Miaomiao Liu

Programme director

In this Marketing programme, we are are encouraged to research, brainstorm in teams, create proposals, and pitch to panels just like you would in a real marketing agency. The courses are challenging and often exciting. I also get the opportunity to network with incredible people from around the world.

Wu Hua Jen

Student, BA Marketing


Career choices in marketing are many and varied, since virtually every type of organisation interacts with customers. Our marketing graduates are represented at world-leading advertising/public relations firms, media and publication companies, consulting firms, health-care organisations, pharmaceutical/chemical companies, retailers and wholesalers, equipment manufacturers, financial services, investments, insurances, colleges, and universities. Many marketing graduates take a different path and progress on to postgraduate studies, notably at prestigious universities and institutions around the world such as Imperial College London, London School of Economics and Political Science, New York University, University of Pennsylvania, University College London, University of Sydney, and Parsons School of Design.

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