Admissions
Check the entry requirements and find out how to apply:
CHINA - Mainland CHINA - Hong Kong, Macao and Taiwan GLOBAL

Overview

Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme will provide you with the knowledge, skills, business awareness and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating competitive advantage for an organisation.

The programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Less than 100 business schools worldwide have both AACSB and EQUIS accreditation.

Why should I study Marketing at XJTLU?

  • Learn in a truly international learning environment with culturally diverse academic staff and students
  • Take advantage of a combined Western and Eastern teaching style with a range of innovative teaching and learning methods, such as student-led seminars and business simulations
  • Enjoy opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom
  • Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.
Qualification XJTLU BMan Marketing University of Liverpool BA (Hons) Marketing More about qualifications

Knowledge and skills

By the time you graduate from the BA Marketing, you will have:

  • a comprehensive understanding of marketing theories and consumer behaviour
  • the ability to develop a professional marketing plan for business clients
  • the skills to apply a range of marketing tools and techniques to critically address specific business situations
  • the ability to apply a range of qualitative and quantitative research methods to make informed marketing decisions
  • a range of intellectual, interpersonal and technical skills that are relevant to marketing and business.
Leading the world's ongoing digital revolution, China is at the "eye of the storm" regarding the transformation of marketing field toward digitization. The IBSS Marketing Programme offers students compelling and insightful courses enhanced by close interaction with China-based marketing experts at the cutting edge of this evolving field.
Li Pan
Programme director

Modules

In this Marketing programme, we are are encouraged to research, brainstorm in teams, create proposals, and pitch to panels just like you would in a real marketing agency. The courses are challenging and often exciting. I also get the opportunity to network with incredible people from around the world.
Wu Hua Jen
Student, BA Marketing

Careers

Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts and media planners.

Graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions.