Junsong Chen Ph.D.

Dean and Professor of Marketing

Prof. Junsong Chen is Dean of the School of Intelligent Finance and Business (Taicang campus). He leads the strategic development of the school.
Prof. Chen obtained his Ph.D. in Marketing from University of Birmingham (UK), Bachelor Degree in Business Administration and Master Degree in Marketing from Wuhan University (China). After the completion of the Ph.D. study, he joined the Marketing Faculty of China Europe International Business School (CEIBS) where he has served for ten years. Prior to joining XJTLU, Prof. Chen is Assistant Dean, GDBA Director and Professor of Marketing in emlyon business school (Asia campus). Having stayed in China higher education for more than two decades, he has developed his own understanding and aspiration of business education.
Prof. Chen’s research focuses on Consumer Behaviour, Service Marketing, Marketing Decision-Making, Customer Experience Management, etc. He has received several research grants and awards from Natural Science Foundation of China (NSFC) and China Ministry of Education, Great Britain-China Educational Trust, Committee of Vice-Chancellors and Principals of Universities of the United Kingdom. He has published more than 30 academic articles in leading international journals.
Prof. Junsong Chen is the column-writer of some leading Chinese business websites and magazines, including Sina Finance, and Harvard Business Review (Chinese). He has given lecture on marketing related courses to DBA, MBA and EMBA programs from more than 20 well-known international and domestic business schools. He has also provided consultancy and training for more than 70 international and listed companies in China.


  • International Teachers Program (ITP), 2007-2008
  • PhD Marketing, University of Birmingham (UK), - 2003
  • MA Marketing, Wuhan University (China), - 1999
  • BA Business Administration, Wuhan University (China), -1997


  • Dean of School of Intelligent Finance and Business, Professor of Marketing, 2021 - present
  • Assistant Dean, Professor of Marketing, GDBA Director, Emlyon Buisness School (Asia), 2018 - 2021
  • Department Chair, Associate Professor of Marketing, East China University of Science and Technology, 2013 - 2018
  • Lecturer of Marketing, China Europe International Business School, 2003 - 2013


  • Consumer Decision-Making
  • Branding
  • Service Marketing
  • Corporate Social Responsibility
  • Customer Experience Management


  • Serdar Durmusoglu, Regina McNally and Junsong Chen (2022), Emerging research questions for new journey development in industrial markets, Industrial Marketing Management, Vol. 106, October, pp351-362
  • Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng-Hao Steve Chen, Dorothy Ai-wan Yen(2022), Effect of CRM Strategy on Relationship Commitment and New Product Development: Mediating Effects of Learning from Failure, Journal of Strategic Marketing, Vol. 30, Issue 5, pp443-480.
  • Marco Paiola, Francesco Schiavone, Roberto Grandinetti, and Junsong Chen (2021), Digital servitization and sustainability through networking: Some evidences from IoT-based firms, Journal of Business Research,Vol.132, pp507-516.
  • Narissara Sujchaphong, Bang Nguyen, T. C. Melewar, Pakorn Sujchaphong, and Junsong Chen (2020), A Framework of Brand-centred Training and Development Activities, Transformational Leadership and Employee Brand Support in Higher Education, Journal of Brand Management, Vol. 27, pp. 143-159.
  • Jintao Wu, Junsong Chen, Wenyu Dou and Dan Shao (2019), What to Say on Social Media and How, Journal of Service Theory and Practice, Vol. 29, No. 5/6, pp. 691-707.
  • Tae-Yeol Kim, Jie Wang and Junsong Chen (2018), Mutual Trust between Leader and Subordinate and Employee Outcomes, Journal of Business Ethics, Vol. 149, Issue 4, pp945-958.
  • Jintao Wu, Junsong Chen (corresponding author), and Wenyu Dou (2017), Internet of Things and Interaction Style: The Effect of Smart Interaction on Brand Attachment, Journal of Marketing Management, Vol. 33, Issue 1-2, pp61-75.
  • Bang Nguyen, Junsong Chen (corresponding author) and David Cremer (2017), When New Product Development Fails in China: Mediating Effects of Voice Behavior and Learning from Failure, Asia Pacific Business Review, Vol. 23, Issue 4, pp559-575.
  • Jintao Wu, Na Wen, Wenyu Dou, and Junsong Chen (2015), Exploring the Effectiveness of Consumer Creativity in Online Marketing Communications, European Journal of Marketing, Vol. 49, No. 1/2, pp262-276.
  • Matthew Yeung, Bala Ramasamy, Junsong Chen and Stan Paliwoda (2013), Customer Satisfaction and Aggregate Consumption: Empirical Evidence from Selected European Countries, International Journal of Research in Marketing, Vol. 30, No. 4, pp406-416.
  • Junsong Chen, Bang Nguyen and Phil Klaus (2013), Public affairs in China: exploring the role of brand fairness perceptions in the case of Mercedes-Benz, Journal of Public Affairs, Vol. 13, No. 4, pp403-414.
  • Sylvie Laforet and Junsong Chen (2012), Chinese and British Consumers’ Evaluation of Chinese and International Brands and Factors Affecting Their Choice, Journal of World Business, Vol. 47, No. 1, pp 54-63.
  • Junsong Chen and Stanley J. Paliwoda (2003), The Influence of the Company Name in Consumer Variety Seeking, Journal of Brand Management, Vol. 11, No.3, pp 219-231.


  • Pornpitakpan, Chanthika, Qiuling Li, Joseph A. Sy-Changco, & Junsong Chen (2016). Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics. Paper presented at the ISMS (INFORMS Society for Marketing Science) Marketing Science Conference 2016.
  • Junsong Chen and Sally Rao Hill (2009), Task Factors and Compromise Effect in Consumer Choice, 2009 ANZMAC Annual Conference, Nov. 30– Dec. 2, Melbourne, Australia
  • Junsong Chen and Jintao Wu (2015), Are You Sure about Your Choices? Think Again! The 12th China Marketing Science Academy Annual Conference, Shanghai.
  • Tae-Yeol Kim, Jie Wang and Junsong Chen (corresponding author) (2014), Multi-Facets of Trust and Employee Outcomes: Trust in Supervisor, Felt Trust, and Mutual Trust, 2014 Academy of Management Conference Proceedings (AOM), August 1-5, Philadelphia, US


  • Marketing Management in Asia (1st edition), co-authored with Stanley Paliwoda and Tim G. Andrews, Routledge Press, New York, June, 2012


  • Junsong Chen and Lydia Price (2007), Case Study – Mercedes Benz and Wuhan Wild Animal Park, China CEO, A Case Guide for Business Leaders in China, John Wiley & Sons (Asia) Pte Ltd., pp 168-178.
  • Junsong Chen and Willem P. Burgers (2005), Cosmetic Surgery in China: Service Marketing in Asia, a Case Book, Prentice Hall, pp. 93-100.
  • Christopher K. Hsee, Jiao Zhang and Junsong Chen (2004), Internal and Substantive Inconsistencies in Decision-Making, Blackwell Handbook of Judgment and Decision Making, Oxford: Blackwell, pp. 360-378.


  • Social Science Research Fund, granted by State Education Ministry of China, Principal Investigator, 2016
  • National Natural Science Research Grant (ref. 71672058), Principal Investigator, 2016
  • Scientific Research Funds for the Returned Overseas Chinese Scholars, Principal Investigator, 2005


  • Editorial Review Board of Journal Customer Behavior
  • Editorial Board of Journal of Marketing Science
  • Editorial Review Board of Journal of Global Academy of Marketing Science
  • Board member of China Marketing Association of University (CMAU)
  • Internationally Accepted Marketing Standards™ Board (IAMS) at IIMP™ (International Institute of Marketing Professionals)
  • External Reviewer of British Academy
  • Guest editor of Journal of World Business


  • Marketing Management, Consumer Behavior, Consumer Decision-Making, Marketing Innovation through Customer Insight


  • American Marketing Association (AMA)
  • Marketing Research Society (MRS)
  • MSI Marketing Science Institute (MSI)
Junsong Chen