Marco Pellitteri


Marco Pellitteri is a cultural- and media sociologist, specialised in visual communication and visual media, the creative industries, pop-cultural entertainment, and audiovisual storytelling. He received a doctorate in Sociology and Social Research from the University of Trento (Italy).

Before joining XJTLU in July 2020, he was a Lecturer in the School of Journalism and Communication, MBA programme, and Honors College of Shanghai International Studies University and at Istituto Marangoni Shanghai (2018-20); an Adjunct Fellow in the Department of Asian and North-African Studies at Ca’ Foscari University of Venice (2016-19); a Research Associate in the School of Modern Languages and Culture, Programme of Global Creative Industries, at the University of Hong Kong (2017-18); and a Research Fellow in the Department of Sociology, Graduate School of Humanities, Kobe University (2013-18). He received research fellowships and grants from the Japan Foundation (2013-14) and the JSPS (2014-16), and research grants from the Toshiba International Foundation (2017, 2018) and the Hoso Bunka Foundation (NHK) (2017, 2018, 2019).

His research spans several sectors in the macro-areas of the visual media and the creative industries: history of television and policies of broadcasting; histories, theories, and production processes of animation and comics; cultural and linguistic aspects of video games; the dynamics of soft power and popular culture in East Asia and Europe; the processes of international distribution of media content; and the dynamics of cultural adaptation and domestication of popular franchises and IPs in foreign contexts.

He is the author of several monographs, among which “The Dragon and the Dazzle: Models, Strategies, and Identities of Japanese Imagination — A European Perspective” (Tunué with the Japan Foundation, 2010, 750 pages, It. ed. 2008) and “Mazinga Nostalgia: Storia, valori e linguaggi della Goldrake-generation” (in Italian: 1999, 2002, 2008; 4th revised edition Tunué, 2018, 2 vols, 1580 pages), and “I manga: Introduzione al fumetto giapponese” (in Italian: Carocci, 2021); and the editor of “Japanese Animation in Asia: Transnational Industry, Audiences, and Success” (with Wong Heung-Wah, Routledge 2021), “The Palgrave Handbook of Music and Sound in Japanese animation” (Palgrave Macmillan 2023, in preparation), and “The Palgrave Handbook of Anime and Manga in Europe” (with Manuel Hernández-Pérez, Palgrave Macmillan 2024, in preparation).
He has published in academic journals such as Asian Journal of Communication, Kritika Kultura, Journal of Italian Cinema and Media Studies, ARTS, Annali dell’educazione e delle istituzioni scolastiche, The Japanese Journal of Animation Studies, Yuriika, Global Manga Studies, Mechademia, International Journal of Comic Art, Belphégor, Cabiria, Théorème, Mutual Images, H-ermes, and others.

Besides the academic career, he has conducted a 20-year long professional career in advertising and graphic design (1996-2016).
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    HS311(SIP Campus-Humanities & Social Sciences Building)
    Suzhou Dushu Lake Science and Education Innovation District
    Suzhou Industrial Park

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