China and World Sports Events: Economic Development, Marketing and Consumption


6:00 AM - 7:00 PM


  • Time: 6:00-7:00pm
  • Date: Wednesday, 19 May 2021
  • Venue: University Museum CB123W


The opportunity to host a world sports event such as the Olympics or the World Cup is an economic watershed moment for countries. China has successfully hosted international and regional world sports events, reshaping the urban economies of major cities and the consumption profile of Chinese people in the international markets. This talk will explore how the organization of world sports events is interconnected to different sectors of a national economy, representing a valuable and profitable opportunity for service industries. This is of particular importance to China, which is in the transition process to becoming a consumption-based and tertiary-driven economy.


Miguel Hidalgo Martinez studied International Relations at the Monterrey Institute of Technology and Higher Education in Mexico. He earned a MA in Public Management in Tsinghua University and his PhD at the University of Technology, Sydney. He is an assistant professor in the Department of China Studies, where he teaches international trade and business. His main research focus is on China's urban economy and service industries.

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