XJTLU “Wisdom-Lake Innovation and Entrepreneurship Leadership Workshop” (WIEL No. 41th)


2:00 PM - 3:30 PM

X Bar, South Campus XJTLU


Date: 13 December 2023
Venue: X Bar, South Campus XJTLU
Language: Chinese

International Innovation Hub (IIH) sincerely invite you to participate in our "WIEL 41th". Among the many factors that affect the growth of enterprises in the entrepreneurial stage, marketing ranks second, second only to risk management. For start-up enterprises, they must do a good job in marketing management, clarify brand positioning as soon as possible, expand visibility, and increase consumption in order to succeed.
On December 13, 2023, XJTLU International Innovation Hub will hold the WIEL 41th「Renewal in the digital era, high-value marketing and shaping of corporate brands」. We are honored to invite Mr. Nan Wang, CIO of Suzhou HAO SHU CAPITAL Management Co., Ltd., Dr. Yining Yu, Assistant Professor at XJTLU International Business School Suzhou, Mr. Zhen Tang, Founder of Suzhou Sanchuang Yuezhong Electric Co., Ltd., to share relevant topics with us.


WIEL 41th Agenda:

Time Content Guest
14:00-14:20 Anxious marketing department in the smart era: practice and review of marketing in start-up technology companies Nan Wang
14:20-14:40 The impact of font characteristics on brand level positioning Dr Yining Yu
14:40-15:00 Digital overseas Zhen Tang
15:00-15:20 Discussion
15:20-15:30 IEM Certification


If you are interested in this event, please scan the QR code to sign up.

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