BA Arts, Technology and Entertainment with Contemporary Entrepreneurialism
September 2025
Full time
Four years
Not Available
XJTLU undergraduate students earn two degrees: an XJTLU degree recognised by the Chinese Ministry of Education and a globally respected University of Liverpool degree.
Knowledge and Skills
By the time you graduate from the BA Arts, Technology and Entertainment with Contemporary Entrepreneurialism programme, you will have:
- the ability to plan, design, develop, produce, and manage content and content strategy across various digital media platforms, preparing you for roles in creative agencies, tech companies, cultural institutions, and innovative startups;
- proficiency in software for computational art, using industry-standard tools to create cutting-edge digital experiences and interactive projects;
- knowledge and skills in digital application development, artistic innovation, immersive technologies, interaction design, and critical analysis of new media art;
- a well-developed understanding of both China’s and the global entertainment industry, with insights into emerging trends and technologies shaping the creative sector;
- the ability to combine theory, practice, and critical thinking to find innovative solutions at the intersection of art, technology, and business;
- comprehensive knowledge of entrepreneurship, leadership, project management, and innovation concepts, with practical experience applying these skills to real-world creative projects;
- experience in presenting and exhibiting work publicly, and engagement with the broader arts and tech community; and
- high-level communication, interpersonal, problem-solving and analytical skills that are transferable across a range of careers in the creative industries, tech sector, and cultural institutions.
The BA Arts, Technology, and Entertainment with Contemporary Entrepreneurialism programme focuses on cultivating students' abilities in digital and creative content creation within multimedia and transmedia contexts, inspiring creativity, innovation, and entrepreneurship to build a better society. Industry-oriented, the program adopts an interdisciplinary approach with award-winning faculty, advanced facilities, and strong partnerships in related industries. Situated on the state-of-the-art Taicang campus, students have access to high-end equipment and creative spaces that support experimentation with emerging digital technologies, preparing them for careers in the cultural and creative industries. This supportive environment fosters artistic, technical, and professional growth, inviting students to embark on a transformative journey that blends creativity and entrepreneurship to shape a brighter future together.
Zhonghao Chen
Programme Director
Modules
*Programme modules listed are illustrative only and subject to change. XJTLU students are advised to log in to the e-Bridge Portal to view the effectuated module structure.
Xi’an Jiaotong-Liverpool University offers a wide range of courses in the first year, including English for academic purposes (EAP), mathematics and physics, and humanities and social sciences. Click to learn more.
Core Modules
Optional Modules
Minor Modules
Core Modules
Optional Modules
Minor Modules
The aspect of the Art and Technology field that I find most interesting is how technology is used as a tool for artistic creation, such as in digital art, virtual reality art, and AI creation. These greatly expand the expressive boundaries and possibilities of art.
Zihan Ning
Year 4 Student
Project-based learning allows me to freely dive into the development of artworks.
He Li
Year 4 Student
Thanks to our degree, I was able to study many different directions in art, which helped me broaden my horizons and discover new personality traits in myself. I was able to meet wonderful people, my classmates, who share my interests and tell me a lot of new things. That's so awesome. Teachers communicate with students equally, they are always ready to provide real help.
Pilyugina Elena Alexeevna
Graduate
The myriad of modules available in ATE allow us to not only develop our hard skills but also explore new technologies and alternative mediums we would otherwise gloss over. The course expands the tools and connections at our disposal. It ultimately serves to make our art more technically complex, conceptually engaging, and, personally, all around more fun.
Sybert Zara De Los Santos
Graduate
Careers
Graduates from this programme will be well-prepared for roles such as creative producer, art director, and interactive designer, reaching senior positions in top national and international organisations. Our alumni have found employment in diverse prominent companies such as MiHoYo, an international force in video gaming. Most graduates continue their academic paths, receiving offers from prestigious institutions like the University of the Arts London, Imperial College London, London School of Economics and the Royal College of Art in the UK. Notably, most of our students receive offers from universities ranked in the QS Top 100 World University Rankings and QS Top 100 by Subject. You will graduate with specialised knowledge and a wide range of skills, making you a highly valued professional in your future workplace.
Overview
The BA Arts, Technology and Entertainment with Contemporary Entrepreneurialism is a groundbreaking programme dedicated to empowering creativity, fostering innovation, and nurturing entrepreneurship for societal advancement. Our School is located within the XJTLU Entrepreneur College (Taicang), offers a truly interdisciplinary approach that seamlessly integrates art, technology, and business acumen. Our award-winning academic staff, cutting-edge facilities, and strategic industry partnerships provide a dynamic learning environment focused on emerging digital technologies and their transformative potential. Students explore cutting-edge technologies, including virtual/augmented reality, artificial intelligence, music technology, video game development, and digital fabrication, to create innovative artworks and experiences.
Through hands-on projects and collaborations with world-class partners like Ars Electronica, Modern Art Museum (MAM) Shanghai, and Suzhou Bay Digital Art Museum, students develop technical skills, artistic vision, and entrepreneurial acumen. Our unique location in Taicang’s High-Tech Development Zone provides unparalleled opportunities to engage with China’s rapidly evolving creative and tech industries.
Students can specialise in pathways including Immersive and Interactive Technologies, Installation Art, Experimental Filmmaking and Animation, and Game Design. Throughout the programme, they have access to state-of-the-art facilities and can showcase their work through public exhibitions. Graduates emerge as versatile creative technologists and entrepreneurs, ready to shape the future of art, culture, and innovation in China and beyond.
Why Study BA Arts, Technology and Entertainment with Contemporary Entrepreneurialism at XJTLU Entrepreneur College (Taicang)?
In the BA Arts, Technology and Entertainment with Contemporary Entrepreneurialism programme, you will: