Arts, Technology and Entertainment with Contemporary Entrepreneurialism


Located within the XJTLU Entrepreneur College (Taicang), the School of Cultural Technology is part of the Academy of Film and Creative Technology with a focus on cultural technologies, immersive media and applications, computational media, and entrepreneurship within the cultural and creative industry.

Working in collaboration with our industry partners, which include China Culture and Media Group Zhong Chuan Fortune, and Enlight Media, students gain industry and technical experience to develop entrepreneurial and professional skills in areas including cultural creativity, entertainment, content creation and development, spatial design, and project management.

The BA Arts, Technology and Entertainment with Contemporary Entrepreneurialism is an interdisciplinary programme that enables students to study in one of a number of pathways; Immersive and Interactive Technologies, Installation Art, Experimental Filmmaking and Animation, and Game and Ludic Design. Using immersive technologies, such as Virtual Reality (VR) – and Creative Artificial Intelligence (CAI), through a series of academic and research led projects, students develop their creative abilities to instigate and produce work that is innovative, critical and explores the boundaries and contexts of art and entertainment.

Additionally, through the programme’s unique focus on entrepreneurship and innovation, you will acquire the skills and abilities to become an independent practitioner and entrepreneur, capable of anticipating changes and communicating strategically with stakeholders at all levels.

Why Study BA Arts, Technology and Entertainment with Contemporary Entrepreneurialism at XJTLU Entrepreneur College (Taicang)?

  • Enjoy creative freedom while gaining an understanding of the key academic theories that will underpin your practical approaches and directions
  • Benefit from mentoring and training by industry professionals
  • Study in a creative, project-based environment as you explore the relationship between art and technology
  • Benefit from XJTLU’s strategic location in Taicang’s High-Tech Development Zone with rapidly expanding technology-driven industries
  • Learn through practical application, using your knowledge and skills in solving real problems in research and industry settings
  • Benefit from mentoring and training from industry experts as part of the unique industry-themed schools partnerships with leading businesses
  • Gain valuable entrepreneur and leadership skills through studying on the unique contemporary entrepreneur modules that are part of the degree, , giving you a competitive edge in whatever career path you choose
  • 600 hours of problem-based internship experience as part of the degree programme
  • Study in purpose-built, state-of-the-art facilities in XJTLU’s new Taicang campus
  • Graduate with world class qualifications, including two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.

Knowledge and skills

By the time you graduate from the BA Arts, Technology and Entertainment with Contemporary Entrepreneurialism programme, you will have:

  • the ability to plan, design, develop, produce and manage content and content strategy in a range of settings, including media companies, art institutions, design agencies, culture and innovation groups
  • knowledge and skills in digital application, artistic innovation, space design, interaction design, and aesthetic art literacy
  • well-developed understanding of both China’s and the global entertainment industry
  • the ability to combine theory, practice and critical thinking to find innovative business solutions
  • comprehensive knowledge of entrepreneurship and leadership, project management and innovation concepts and how to apply them in a practical setting
  • high-level communication, interpersonal, problem-solving and analytical skills that are transferable across a range of careers and industries.

BA in Arts, Technology and Entertainment with Contemporary Entrepreneurialism is hosted by the School of Cultural Technology, where creativity meets innovation, and art sparks with technology. It empowers the next generation of media artists through a diverse of interdisciplinary modules about arts and cutting-edge technologies, an international team of award-winning artists, versatile practitioners, distinguished scholars and passionate educators, and a powerful platform that illuminates our students to become proficient in both academia and industry as original creators, impactful researchers and industrial elites.

Dr. Jing Sun

Programme director

The aspect of the Art and Technology field that I find most interesting is how technology is used as a tool for artistic creation, such as in digital art, virtual reality art, and AI creation. These greatly expand the expressive boundaries and possibilities of art.

Zihan Ning

Year 2

Project-based learning allows me to freely dive into the development of artworks.

He Li

Year 2

Thanks to our degree, I was able to study many different directions in art, which helped me broaden my horizons and discover new personality traits in myself. I was able to meet wonderful people, my classmates, who share my interests and tell me a lot of new things. That's so awesome. Teachers communicate with students equally, they are always ready to provide real help.

Pilyugina Elena Alexeevna

Year 3

The myriad of modules available in ATE allow us to not only develop our hard skills but also explore new technologies and alternative mediums we would otherwise gloss over. The course expands the tools and connections at our disposal. It ultimately serves to make our art more technically complex, conceptually engaging, and, personally, all around more fun.

Sybert Zara De Los Santos

Year 3


Graduates from this programme will be well-prepared for roles such as creative producer, art director, interactive designer, or to reach senior in top national and international organisations. Graduates may find employment within the creative industries and a wide variety of professional and entrepreneurial situations. This programme also offers a solid foundation for pursuing further studies in the fields of film, games, heritage and simulation. You will not only have specialised knowledge but also possess a wide range of skills that will place you in a highly prized position in your future work place.

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