02 Aug 2024
Editor’s note
Recently, Dr Victor (Vik) Perez joined XJTLU Entrepreneur College (Taicang) as associate professor of practice at the Entrepreneurship and Enterprise Hub (EEH). In this article, he shares with us a brain-driven entrepreneurial learning approach, allowing students to gain a deeper understanding of their brain’s potential and enhance their entrepreneurial learning and performance.
"Neurotechnologies are much more than tools for assessing brain-activation processes; they are set to become a key player of the future of learning"
On 16 July 2024, Dr Victor (Vik) Perez conducted a learning session using his “brain-driven entrepreneurial learning approach”, engaging thirty-nine students from eight nationalities at the immersive technopreneurship-themed Summer School organised by the EEH.
An administrative staff from the EEH is trying to control the object on her hand by using the beta waves
During the learning session, students can control an object through the beta waves that are generated by their brains thereby enhancing their concentration skills. Students also learned about the essential brain regions for entrepreneurial success. This experience allows students to gain a deeper understanding of their brain’s untapped potential and the realisation that neuroscience technologies can enhance their entrepreneurial learning and performance.
Dr Perez’s brain-driven learning approach, known as the WNYLE Method, was initially introduced globally in 2023 during his tenure in Finland. It is based on the vision that entrepreneurship education will go beyond from traditional classroom teaching. In the near future, the use of suitable neurotechnologies in laboratories is the trend for cultivating cognitive skills in entrepreneurship, such as memory, creativity, decision-making, problem-solving, and attention.
Dr Perez explains the essential brain regions for entrepreneurial success
“XJTLU marked a significant milestone as the first higher education institution in Asia to introduce the use of cutting-edge neurotechnologies for training entrepreneurship students,” says Dr Perez.
The methodological framework of this new method is outlined in the book, “Entrepreneurship and Neuroscience: Researching Brain-Driven Entrepreneurship”.
According to Dr Perez, the principles and mechanisms for integrating neurotechnology in entrepreneurship research, education, and practice will be shared in his upcoming book “Entrepreneurial Enhancement,” published by Routledge beginning next year.
By Haolun Xu
Photos by Victor (Vik) Perez
02 Aug 2024