Wenjiao Zhang


Dr. Ruby Zhang is the Associate Professor at the School of Intelligence Finance and Business,Entrepreneur College, Xi’an-Jiaotong Liverpool University. Ruby was the the Program Director of MSc. Marketing and Lecturer in Marketing at Henley Business School, University of Reading before joining XJTLU. She completed her PhD in Marketing at Newcastle University. Prior to studying, she worked as a Marketing Analyst in Maesrk Line.
Ruby's research interests include all areas of consumer behaviour and emotion, especially the emerging practices related to the technology development, digital consumption and to service failures in the intercultural services encounters.
Ruby's research is published and presented in journals and conferences, such as European Journal of Marketing, Psychology & Marketing, AMS, Servsig, EMAC, ICRM. Ruby is actively engaged in research grant projects on digital consumers, digital inclusion and exclusion and pro-social behaviours. She has received several external and internal grants as the principal investigator, including British Academy/Leverhulme grant and Research Endowment Trust Fund. She also reviews for academic conferences such as EMAC, BAM as well as academic journals such as Journal of Services Marketing, Journal of Marketing Management.
PhD applications in service and digital marketing with a special focus on consumer behaviour and emotions are all welcome. If you are interested, please email your research proposal to Wenjiao.Zhang@xjtlu.edu.cn.
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