Associate Dean for Responsible and Sustainable Business Education
Ellen is a Senior Associate Professor of Practice in the Department of Intelligent Operations and Marketing and is currently serving as the inaugural Associate Dean for Responsible and Sustainable Business Education at the International Business School Suzhou (IBSS) at XJTLU. Ellen previously served as the Director of Internationalisation of the Business School as well as the Programme Director of its Chinese National Top Tier Undergraduate Programme, International Business with a Language. She received her MBA in International Business from ASU Thunderbird School of Global Management and her PhD in Applied Linguistics from the University of Southern California. In addition to IBSS, she recently taught at the Asian University for Women in Bangladesh as a Visiting Professor in their MSc Apparel and Retail Management programme.
She is currently conducting research on “nudging” consumers to choose more sustainable alternatives. She is a thought leader on inclusive banking with her research on the linguistic servicescape and multilingual advertising published in the Journal of Business Research (ABS3, IF: 11.3), the Journal of Consumer Research (FT50, IF: 8.61) among others.
Under her leadership, IBSS has been designated the first and only Champion business school in China by the Principles for Responsible Management Education (PRME) organisation of the UN Global Compact. The carbon reduction initiative she launched with the Sustainable Future Talents student group, “Fifteen Ways in Fifteen Weeks” won the AMBA BGA Best CSR & Sustainability Initiative 2022 award as well as Third Prize at the 13th RCE Global Forum in 2023.
Education/Academic qualification
PhD, University of Southern California, Los Angeles, CA USA – 1996
MBA, Thunderbird School of Global Management, Glendale, AZ USA – 1992
BA, University of Nebraska, Lincoln, NE USA – 1986
Experience
Inaugural Associate Dean, Responsible and Sustainable Business Education, IBSS – 2020 – present
Director of Internationalisation, IBSS – 2018-2020
Programme Director, International Business with a Language, IBSS – 2018-2021
Senior Associate Professor of Practice in Marketing, IBSS – 2016 – present
Academic Director, CRRC International Talent Programme – 2016-2018
Module Convenor, Postgraduate and Staff English, School of Languages, XJTLU – 2012-2015
Certified French and Speech Communications Teacher, Secondary Education – Richardson Independent School District, Texas – 2003-2012
Interim Assistant Marketing Director, LingualCare – a 3M Company – 2006 to 2007
Product Strategy Manager, PeopleSoft Corporation – 2000 to 2001
Adjunct Faculty, Marketing – California State University, Long Beach – 1995 – 1999
Visiting Assistant Professor, Marketing – Whittier College – 1997-1998
Director, Workplace Languages Programme – University of Southern California, American Language Institute – 1993 – 1994
Senior Lecturer, English for Specific Purposes – University of Southern California, American Language Institute – 1990-1995
International Business School Suzhou
Associate Dean for Responsible and Sustainable Business Education
Ellen is a Senior Associate Professor of Practice in the Department of Intelligent Operations and Marketing and is currently serving as the inaugural Associate Dean for Responsible and Sustainable Business Education at the International Business School Suzhou (IBSS) at XJTLU. Ellen previously served as the Director of Internationalisation of the Business School as well as the Programme Director of its Chinese National Top Tier Undergraduate Programme, International Business with a Language. She received her MBA in International Business from ASU Thunderbird School of Global Management and her PhD in Applied Linguistics from the University of Southern California. In addition to IBSS, she recently taught at the Asian University for Women in Bangladesh as a Visiting Professor in their MSc Apparel and Retail Management programme.
She is currently conducting research on “nudging” consumers to choose more sustainable alternatives. She is a thought leader on inclusive banking with her research on the linguistic servicescape and multilingual advertising published in the Journal of Business Research (ABS3, IF: 11.3), the Journal of Consumer Research (FT50, IF: 8.61) among others.
Under her leadership, IBSS has been designated the first and only Champion business school in China by the Principles for Responsible Management Education (PRME) organisation of the UN Global Compact. The carbon reduction initiative she launched with the Sustainable Future Talents student group, “Fifteen Ways in Fifteen Weeks” won the AMBA BGA Best CSR & Sustainability Initiative 2022 award as well as Third Prize at the 13th RCE Global Forum in 2023.
Education/Academic qualification
PhD, University of Southern California, Los Angeles, CA USA – 1996
MBA, Thunderbird School of Global Management, Glendale, AZ USA – 1992
BA, University of Nebraska, Lincoln, NE USA – 1986
Experience
Inaugural Associate Dean, Responsible and Sustainable Business Education, IBSS – 2020 – present
Director of Internationalisation, IBSS – 2018-2020
Programme Director, International Business with a Language, IBSS – 2018-2021
Senior Associate Professor of Practice in Marketing, IBSS – 2016 – present
Academic Director, CRRC International Talent Programme – 2016-2018
Module Convenor, Postgraduate and Staff English, School of Languages, XJTLU – 2012-2015
Certified French and Speech Communications Teacher, Secondary Education – Richardson Independent School District, Texas – 2003-2012
Interim Assistant Marketing Director, LingualCare – a 3M Company – 2006 to 2007
Product Strategy Manager, PeopleSoft Corporation – 2000 to 2001
Adjunct Faculty, Marketing – California State University, Long Beach – 1995 – 1999
Visiting Assistant Professor, Marketing – Whittier College – 1997-1998
Director, Workplace Languages Programme – University of Southern California, American Language Institute – 1993 – 1994
Senior Lecturer, English for Specific Purposes – University of Southern California, American Language Institute – 1990-1995
Contact
Email: Ellen.Touchstone@xjtlu.edu.cn
Address: BS514 (SIP Campus-IBSS Building)