BA Marketing

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Overview

Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme will provide you with the knowledge, skills, business awareness and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products, and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature and role of marketing in creating competitive advantage for an organisation.

Why should I study Marketing at XJTLU?

  • International Business School Suzhou provides a truly international learning environment through our culturally diverse academic staff and student profile
  • We adopt a combined Western and Eastern teaching style and employ a range of innovative teaching and learning methods such as student-led seminars and business simulations
  • We offer opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom
  • You will earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.
Qualification XJTLU BMan Marketing University of Liverpool BA Marketing More about qualifications

Knowledge and skills

By the time you graduate from the BA Marketing programme, you will be able to:

  • demonstrate comprehensive understanding of marketing theories and consumer behaviour
  • develop a professional marketing plan for business clients
  • apply a range of marketing tools and techniques to critically address specific business situations
  • apply a range of qualitative and quantitative research methods to make informed marketing decisions.

What made XJTLU truly different from any other university in the world to me is how it combines characteristics of east and west to prepare us as future leaders.

Valur Blomsterberg Alumnus, BA Marketing, Iceland

Modules

Careers

Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts and media planners. Alternatively, some graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions.

Fees

Entry requirements

Please visit the entry requirements page for the comprehensive list of qualifications required to study at XJTLU.

How to apply

Applications should be submitted via our online application system:

  1. Click/tap the APPLY link
  2. Create an account or log in to your existing account
  3. Complete your application

Once your application account is successfully created, enter all the information required in the application form carefully and make sure the information you provide is correct, complete and up to date. Upload the required documents to the corresponding fields.

You may log-in to view your application form at any time and upload any remaining supporting documents.

For further details of how to successfully apply to study at XJTLU, please visit the how to apply page.