BA Marketing

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Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme will provide you with the knowledge, skills, business awareness, and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products, and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating competitive advantage for an organisation.

International Business School Suzhou (IBSS) is one of an elite group of institutions worldwide to be accredited by the AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System)in 2016 and 2018 respectively. AACSB accreditation is a globally recognised standard for the highest quality in business education. Only five per cent of business schools worldwide have been awarded the accreditation. The EQUIS accreditation is a quality certification system for business schools set up by the EFMD (European Foundation for Management Development). It has become the most global authoritive and select business school certification body in the world with its comprehensive and rigorous review process. IBSS becomes the youngest business school in the world to have received both EQUIS and AACSB accreditation. There are only less than 100 business schools that have received both AACSB and EQUIS accreditation. This is an important milestone in becoming a world class business school and highlights the strength and significant influence of IBSS at the international level.

Why should I study Marketing at XJTLU?

  • International Business School Suzhou provides a truly international learning environment through our culturally diverse academic staff and student profile
  • We adopt a combined Western and Eastern teaching style and employ a range of innovative teaching and learning methods such as student-led seminars and business simulations
  • We offer opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom
  • You will earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities
Qualification XJTLU BMan Marketing University of Liverpool BA (Hons) Marketing More about qualifications

Knowledge and skills

By the time you graduate from the BA Marketing programme, you will be able to:

  • demonstrate comprehensive understanding of marketing theories and consumer behaviour
  • develop a professional marketing plan for business clients
  • apply a range of marketing tools and techniques to critically address specific business situations
  • apply a range of qualitative and quantitative research methods to make informed marketing decisions
  • develop and practice a range of intellectual, interpersonal and technical skills that are relevant to marketing and business

What made XJTLU truly different from any other university in the world to me is how it combines characteristics of east and west to prepare us as future leaders.

Valur Blomsterberg Alumnus, BA Marketing, Iceland



Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts, and media planners. Alternatively, some graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions.


Entry requirements

Please visit the entry requirements page for the comprehensive list of qualifications required to study at XJTLU.

How to apply

Applications should be submitted via our online application system:

  1. Click/tap the APPLY link
  2. Create an account or log in to your existing account
  3. Complete your application

Once your application account is successfully created, enter all the information required in the application form carefully and make sure the information you provide is correct, complete and up to date. Upload the required documents to the corresponding fields.

You may log-in to view your application form at any time.

For further details of how to successfully apply to study at XJTLU, please visit the how to apply page.