Art, Technology and Industry Research Centre (ATIRC)
The Art, Technology and Industry Research Centre (ATIRC), affiliated with the Academy of Film and Creative Technology (AFCT) at Xi’an Jiaotong-Liverpool University (XJTLU), is dedicated to advancing digital content creation through innovative research. By establishing an interdisciplinary framework that integrates art, technology, and industry, ATIRC spans the entire value chain from fundamental theory to industrial application, positioning itself as a pioneering research platform for digital creativity and innovation.
ATIRC focuses on the entire process of creative work—from ideation and content production to entrepreneurship. It undertakes vertical projects commissioned by governments and policy institutions, serving as a think tank for cultural and creative strategies, while also collaborating on horizontal projects with enterprises in tourism, culture, arts, and creative sectors to deliver practical, industry-oriented solutions.
Leveraging the AFCT’s diverse faculty expertise and interdisciplinary strengths, ATIRC integrates knowledge across art, entertainment, creative technologies, data science, the humanities, business, education, and other disciplines to promote close synergy between academic research and industry development. The Centre also works with XJTLU Cultural Technology Company to ensure the transformation and application of research outcomes.
The Centre’s main research areas include: Digital Media Arts and Technology; Digital Filmmaking and Production Cultures; Cultural and Creative Industries and Cultural Policy; Immersive Display Systems and Environments (VR/AR/XR); Generative AI and Program-generated Art; Cultural Heritage Digitisation and Virtual Restoration; Human-Centered Computer Vision and Intelligent Interaction Design; Creative Management and Digital Platform Studies; Film and Media Industry Studies; Visual Culture and Contemporary Art; Curatorial Practice and Exhibition Space Design; Game Culture and Industry Studies; New Media Arts and Interactive Arts; Immersive Audio Technology and Mixed Reality; Art and Politics, Postcolonial Studies.
The Centre’s mission is to become a world-leading hub for digital creativity research, foster future creative talents, address cultural-tech strategic needs at home and abroad, and advance XJTLU’s “3.0 model” of education, research, and industry integration, empowering the sustainable growth of creative industries in China and globally.
Art, Technology and Industry Research Centre (ATIRC)
The Art, Technology and Industry Research Centre (ATIRC), affiliated with the Academy of Film and Creative Technology (AFCT) at Xi’an Jiaotong-Liverpool University (XJTLU), is dedicated to advancing digital content creation through innovative research. By establishing an interdisciplinary framework that integrates art, technology, and industry, ATIRC spans the entire value chain from fundamental theory to industrial application, positioning itself as a pioneering research platform for digital creativity and innovation.
ATIRC focuses on the entire process of creative work—from ideation and content production to entrepreneurship. It undertakes vertical projects commissioned by governments and policy institutions, serving as a think tank for cultural and creative strategies, while also collaborating on horizontal projects with enterprises in tourism, culture, arts, and creative sectors to deliver practical, industry-oriented solutions.
Leveraging the AFCT’s diverse faculty expertise and interdisciplinary strengths, ATIRC integrates knowledge across art, entertainment, creative technologies, data science, the humanities, business, education, and other disciplines to promote close synergy between academic research and industry development. The Centre also works with XJTLU Cultural Technology Company to ensure the transformation and application of research outcomes.
The Centre’s main research areas include: Digital Media Arts and Technology; Digital Filmmaking and Production Cultures; Cultural and Creative Industries and Cultural Policy; Immersive Display Systems and Environments (VR/AR/XR); Generative AI and Program-generated Art; Cultural Heritage Digitisation and Virtual Restoration; Human-Centered Computer Vision and Intelligent Interaction Design; Creative Management and Digital Platform Studies; Film and Media Industry Studies; Visual Culture and Contemporary Art; Curatorial Practice and Exhibition Space Design; Game Culture and Industry Studies; New Media Arts and Interactive Arts; Immersive Audio Technology and Mixed Reality; Art and Politics, Postcolonial Studies.
The Centre’s mission is to become a world-leading hub for digital creativity research, foster future creative talents, address cultural-tech strategic needs at home and abroad, and advance XJTLU’s “3.0 model” of education, research, and industry integration, empowering the sustainable growth of creative industries in China and globally.
For collaboration inquiries, please contact:
Dr Yiming Chen, Director of ATIRC
Email: yiming.chen@xjtlu.edu.cn