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    University of Liverpool Vice-Chancellor's 2026 New Year Greeting

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    Department Faculty

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    Xiaofei Song

    Xiaofei Song
    Assistant Professor

    user behaviour, customer engagement, live streaming, team diversity

    Rhonwyn Vaudrey

    Rhonwyn Vaudrey
    Assistant Professor

    Consumer Culture, Social Media and Consumer Behavior, Influencer Culture

    Wangshuai Wang

    Wangshuai Wang
    Associate Professor

    consumer psychology, compensatory consumption

    Robert Willison

    Robert Willison
    Professor

    Information Security and Privacy, The Digital Divide, Insider Computer Abuse, Employee Security Compliance

    Yitian Xie

    Yitian Xie
    Assistant Professor

    Behavioral cyber security, Information security education, training, measurement, User segmentation and psychological targeting, E-business strategy and modeling

    Jianyu Xu

    Jianyu Xu
    Associate Professor

    Operations and Supply Chain Management, Reinforcement learning, Reliability and maintenance

    Xiaobo Xu

    Xiaobo Xu
    Executive Dean, College of Industry-Entrepreneurs and Director, HeXie Academy

    IS Project Management, Eco-Management, Business Model Innovation

    Kaiyu Xu

    Kaiyu Xu
    Senior Teaching Associate

    Fintech, Digitalisation, Cross-border E-Commerce, Policy Studies, Sustainability, Innovation Management, Management and Information Systems

    Nicholas Yeo

    Nicholas Yeo
    Assistant Professor

    Behavioral Opeartions, Humanitarian Supply Chain, Sustainable Supply Chain, Inventory Management

    Yining Yu

    Yining Yu
    Associate Professor

    consumer behavior, sensory marketing, neuro marketing

    Zheng Zhang

    Zheng Zhang
    Assistant Professor

    Marketing, Business Analytics, Transportation, Sustainability, Online Review, Artificial Intelligence