Department Faculty

Department Faculty
Xiaofei Song

Xiaofei Song

Assistant Professor

user behaviour, customer engagement, live streaming, team diversity

Rhonwyn Vaudrey

Rhonwyn Vaudrey

Teaching Fellow

Consumer Culture, Social Media and Consumer Behavior, Influencer Culture

Wangshuai Wang

Wangshuai Wang

Associate Professor

consumer psychology, compensatory consumption

Zeming Wang

Zeming Wang

Assistant Professor

Operations & Supply Chains Management, Digital Platforms, AI and ML in SCM, Behavioral Economics, Operations-Marketing Interface

Yitian Xie

Yitian Xie

Assistant Professor

Behavioral cyber security, Human-AI Interaction, E-business strategy and modeling

Jianyu Xu

Jianyu Xu

Associate Professor

Operations and Supply Chain Management, Reinforcement learning, Reliability and maintenance

Xiaobo Xu

Xiaobo Xu

Executive Dean and Director of HeXie Academy

IS Project Management, Eco-Management, Business Model Innovation

Kaiyu Xu

Kaiyu Xu

Senior Teaching Associate

Fintech, Digitalisation, Cross-border E-Commerce, Policy Studies, Sustainability, Innovation Management, Management and Information Systems

Nicholas Yeo

Nicholas Yeo

Assistant Professor

Behavioral Opeartions, Humanitarian Supply Chain, Sustainable Supply Chain, Inventory Management

Yining Yu

Yining Yu

Associate Professor

consumer behavior, sensory marketing, neuro marketing

Zheng Zhang

Zheng Zhang

Assistant Professor

Marketing, Business Analytics, Transportation, Sustainability, Online Review, Artificial Intelligence

Danyang Zhao

Danyang Zhao

Assistant Professor

B2B Marketing strategy, Digital customer relationship management, International marketing, B2B sales management, Interfirm relationship governance