ProfileShu-Hsiang (Ava) Chen obtained her Ph.Ds. in Educational Technology & Tourism Development from Chulalongkorn University and Maejo University in Thailand. Before joining the XJTLU Entrepreneur College Taicang campus, she served as Associate Professor at Shantou University Business School and ASEAN Marketing Director at Chilitag Technology Co., Ltd. She also serves as a business consultant for domestic and foreign companies and a board member of Chilitag Technology.
Her academic expertise and research areas include technology management and innovation, digital marketing, digital transformation, and emerging technology in business applications.
She has published as the first author/co-author of more than 30 academic papers and works. She has also participated in several industrial and academic cooperation projects, such as the National Natural Science Foundation of China, and funds projects of the People’s Government of Guangdong Province.