Wibo Bakker (1974) works as assistant professor at the Industrial Design department of the Xi’an Jiaotong-Liverpool University (Suzhou, China). He is specialized in design history, styles & shapes, creativity theory and visual communication. Currently he is interested in information design and pictograms, carrying out research in the Netherlands, England, Germany and Japan.
Bakker started his career studying graphic design at the ArtEZ Institute of the Arts in Arnhem (1991-1996). An internship at Pentagram Design (San Francisco), as well as jobs at several other design agencies, made him aware of national differences in design cultures. In 2009 he obtained a PhD at Utrecht University for his study on the development of visual identity in the Netherlands, titled ‘Droom van Helderheid: huisstijlen, ontwerpbureaus en modernisme in Nederland : 1960-1975’ (A Clear Dream : Visual Identity, Design Agencies and Modernism in The Netherlands : 1960-1975).