Eddy Fang

Profile

Eddy is a Senior Associate Professor in the Department of Intelligent Operations and Marketing, and is currently serving as the Deputy Dean of International Business School Suzhou at Xi’an Jiaotong – Liverpool University. Eddy previous served as the Head of the Economics Division and the Director of Accreditations for the Business School, under which position he held a central role in IBSS’ initial accreditation for AACSB and EQUIS.

Eddy holds a PhD from the University of Cambridge, where he focused his research on the diffusion and adoption of innovations. Upon arrival in China in 2012, Eddy opened up new research directions to contribute to the development of the Chinese market - e.g. consumer behaviour in China, tourism development, and contemporary issues in the domestic food industry. In this context, Eddy is currently leading multiple projects on the topic of food scares, and the social mechanisms that are creating, sustaining, and mitigating them. Eddy’s research has been published in leading international journal such as Technological Forecasting and Social Change(ABS3, IF:5.846), Journal of Business Ethics (FT50, IF: 4.141), Review of International Political Economy (ABS3, IF: 2.321), among others. Eddy’s current stream of research is funded by several grants from the National Science Foundation of China.

He also regularly contributes to academic and practitioners’ forums to talk about consumer behaviour in China, and leads market studies for international firms interested in accessing the local market.
  • Qualifications

    • PhD , University of Cambridge, 2013
    • M.A. , University of Warwick, 2007
    • BSc , Brussels Free University, 2006
  • Experience

    • Deputy Dean, International Business School Suzhou - 2020 to present
    • Head of Division, Economics, International Business School Suzhou - 2017 to 2020
    • Director of Accreditations - 2016 to 2019
    • Programme Director BSc Economics, International Business School Suzhou - 2016
    • Programme Director BSc Economics and Finance, Business School, Xi'an Jiaotong - Liverpool University - 2013 to 2015
    • Teaching Assistant, Solvay Brussels School of Economics and Management, Brussels Free University, BE - 2007 to 2008
    • Research Assistant, European Center for Advanced Research in Economics and Statistics, BE - 2007 to 2008
  • Research interests

    • Consumer Behaviour
    • Economic sociology
    • Behavioural Economics
  • Articles

    • Hudik, M, FANG, EDDY S. 2019 'Money or In-Kind Gift? Evidence from Red Packets in China' Journal of Institutional Economics, forthcoming (ABS:3)
    • Desmarchelier, Benoit, Qian, Lixian & FANG, EDDY S. 2018 'Preference Reversals in Decisions that Matter: Education Choices in China', Journal of Behavioral and Experimental Economics, vol. 77, pp.122-128. (ABDC:A)
    • Desmarchelier, Benoit & FANG, EDDY S. 2016 'Social Media and the Diffusion of Information: a Computational Experiment on the Emergence of Food Scares', Kyklos, vol. in press, no. , p. (ABS:3)
    • FANG, EDDY S. 2016 'Three decades of repackaging Islamic finance in international markets', Journal of Islamic Marketing, vol. 7, no. 1, p. 37-58 (ABDC:B)
    • Desmarchelier, Benoit & FANG, EDDY S. 2016 'National Culture and Innovation Diffusion. Exploratory Insights from Agent-based Modeling', Technological Forecasting and Social Change, vol. 105, no. , p. 121-128 (ABS:3)
    • FANG, EDDY S. 2014 'Materialism, Ideas, and the Construction of Financial Knowledge', Review of International Political Economy, vol. 21, no. 6, p. 1170-1202 (ABS:3)
    • FANG, EDDY S. & FOUCART, R. 2014 'Western Financial Agents and Islamic Ethics', Journal of Business Ethics, vol. 123, no. 3, p. 475-491 (FT45, ABS:3)
  • Chapters, cases, readings and supplements

    • FANG, EDDY S. 2013, 'Business Communication' in Hack-Pollay, D. and Davies, D. eds (eds) Understanding Business. A Beginner's Text, Pearson Education, pp.
  • Conference presentations

    • 2017-2018, NZIFST Annual Meeting Conference / Food Safety and Trust in contemporary China
    • 2017-2018, ICBEIT 2018 / Industrial tourism as an answer to food scares in China
    • 2016-2017, IBCEIT 2017 / POSTGRADUATE EDUCATION DECISION IN CHINA: AN EXPLORATORY EXPERIMENT ON CHOICE ANTECEDENTS AND PREFERENCES
    • 2015-2016, 11th Royal Bank Conference / Postgraduate Education Choice in China
    • 2014-2015, ICBEIT 2015 Guam / Constructing Islamic Finance in International Markets: Two Decades of Changing Attitudes Towards Shariah-Based Financial Products
    • 2013-2014, ICBEIT 2014 Taipei / Operationalizing Culture in International Business Research
    • 2013-2014, Business in between cultures, European Association for Finance and Banking History / Islamic ethics and Western financial agents
    • 2012-2013, Tsing Hua University / Ethics in finance?
    • 2012-2013, Yuan Ze University / Ethics in finance?
    • 2012-2013, 4th International IIPPE Conference (Political Economy) / From fundamentalism to social responsibility: the Construction of Islamic finance in Western media
    • 2011-2012, National Sun-Yat Sen University / When Homo Economicus meets Islamic finance
    • 2011-2012, Hong Kong Baptist University / When Homo Economicus meets Islamic finance
    • 2011-2012, the epistemologies of the global and international, Emerging securities research unit / Post-structural politics and alternative representations in Global finance
    • 2010-2011, 2nd International conference in political economy / International Political Economy, Post-structural Politics and Islamic Finance
    • 2010-2011, 4th Oxbridge Scientific Symposium / Islamic Finance in East Asia. Challenges and Prospects
    • 2008-2009, 2nd Oxbridge Scientific Symposium / Financial Speculation and Gambling. Conceptual Differences?
    • 2006-2007, 5th Lancaster-Aberystwyth Conference on Post-structuralist theories / Financial Discourse in Post-crisis Asia
  • Grants

    • FANG, EDDY S. 2019, Principal Investigator, Country-of-Origin and Cross-border Firm Ownership in the Food Industry: A Study on Consumer Valuation, SIP Key Special Fund, RMB 197K
    • FANG, EDDY S. 2019, Principal Investigator, Operationalising ‘Emotion Recognition Software’ (ERS) in Policy and Market Research. An Exploratory Application to Food Safety Behaviour in Suzhou, Suzhou Industrial Park/ThinkTank, RMB 252K
    • FANG, EDDY S. 2018, Principal Investigator, Operationalizing Culture as a Variable in Cross-Cultural Management Modeling. An Application to Innovation Adoption within Cultural Groups, National Science Foundation of China, RMB260K
    • FANG, EDDY S. 2018, Biocide Project, Horizontal funding, University of Otago (NZ), RMB75K
    • FANG, EDDY S. 2017, Principal Investigator, Operationalizing Culture as a Variable in Cross-Cultural Management Modeling. An Application to Innovation Adoption within Cultural Groups, National Science Foundation of China, RMB170K
    • FANG, EDDY S. 2016, Principal Investigator, The digital music market in China: Piracy, Innovation, and Consumer Behaviour, Xi'an Jiaotong - Liverpool University Research Development Fund, RMB95K.
    • GRISOLIA, JOSE & FANG, EDDY 2013, Co-Investigator, Willingness to Pay for Environmental Improvements in China, , Xi'an Jiaotong - Liverpool University Research and Development Fund
    • FANG, EDDY S. & GRISOLIA, JOSE 2013, Principal Investigator, Rational Use of Water in Suzhou - a Discrete Choice Modeling Approach, RMB 7,500, Suzhou Association for Science and Technology
    • FANG, EDDY S. & Desmarchelier, Benoit 2013, Principal Investigator, Risk Perception, Trust and Food Safety Information in Suzhou (China). A Consumer Behavior Perspective, RMB 75K, Xi'an Jiaotong - Liverpool University Research and Development Fund
    • XU, JUNQIAN, FANG, EDDY & GRISOLIA, JOSE 2013, Co-Investigator, A Social Valuation of the Touristic Value of Pilgrimage Sites in China, , Xi'an Jiaotong - Liverpool University Research and Development Fund
  • Professional service activities

    • 2019 Journal of Business Ethics
    • 2019 Journal of Business Research
    • 2018 Journal of Islamic Marketing.
    • 2018 British Journal of Sociology.
    • 2018 Journal of Business Research.
    • 2016 Cosmos + Taxis: Studies in Emergent Order and Organization.
    • 2015 Journal of Islamic Marketing.
    • 2015 TEDx talk.
    • 2015 Accounting Forum.
    • 2015 Mentor for the Business Students Association of XJTLU.
    • 2014 Review of International Political Economy.
    • 2014 Journal of International Trade and Economic Development.
    • 2014 Mentor for the Business Students Association of XJTLU.
    • 2014 Pilot implementation of online assessment platforms (APLIA) for large classrooms..
  • Courses taught

    • Summer School, The New Chinese Consumer
    • Executive Education, Behavioural Economics for Managers
    • ECO109 Principles of Microeconomics
    • ECO120 Principles of Macroeconomics
    • ECO201 History of Economic Thought
    • ECO601 PhD Supervision
    • MAN001 Business Essentials
    • MAN212 International Development
    • MAN303 Final Year Project
    • MAN403 Dissertation
  • Professional memberships

    • Fellow of the Higher Education Academy (UK)
    • Executive Member of the Chinese Academy of Management
    • Member of the New Zealand - China Food Protection Network
  • Awards and honours

    • 2018 EQUIS Champion Award, International Business School Suzhou
    • 2016 Dean's Award for contribution to the School (AACSB Accreditation), International Business School Suzhou at XJTLU
    • 2016 Teaching Innovation Prize, International Business School Suzhou
    • 2014 Dean's award for contribution to the development of IBSS, International Business School Suzhou at XJTLU
    • 2011 Fieldwork Grant 2011 Department of Politics and International Studies, University of Cambridge
    • 2010 Graduate Travel Grant 2010 Downing College, University of Cambridge
    • 2010 Fieldwork Grant 2010 Department of Politics and International Studies, University of Cambridge
    • 2007 Fellowship and Full Ph.D. Scholarship, Belgian American Educational Foundation (BAEF) (Declined)
  • Telephone

    +86 (0)512 8818 0451
  • Email

    Eddy.Fang@xjtlu.edu.cn
  • Address

    Xi'an Jiaotong Liverpool UniversityInternational Business School Suzhou  8, Chong Wen Road, Office: BS502
    Suzhou Dushu Lake Science and Education Innovation District
    Suzhou Industrial Park
    Suzhou
    P.R.China
    215123