ProfileEddy is a Professor in the Department of Intelligent Operations and Marketing, and is currently serving as the Deputy Dean of International Business School Suzhou at Xi’an Jiaotong – Liverpool University. Eddy previous served as the Head of the Economics Division and the Director of Accreditations for the Business School, under which position he held a central role in IBSS’ initial accreditation for AACSB and EQUIS.
Eddy holds a PhD from the University of Cambridge, where he focused his research on the diffusion and adoption of innovations. Upon arrival in China in 2012, Eddy opened up new research directions to contribute to the development of the Chinese market - e.g. consumer behaviour in China, tourism development, and contemporary issues in the domestic food industry. In this context, Eddy is currently leading multiple projects on the topic of food scares, and the social mechanisms that are creating, sustaining, and mitigating them. Eddy’s research has been published in leading international journal such as Technological Forecasting and Social Change (ABS3, IF:8.593), Journal of Business Ethics (FT50, IF: 6.430), Review of International Political Economy (ABS3, IF: 4.659), among others. Eddy’s current stream of research was funded by several grants from the National Science Foundation of China.
He also regularly contributes to academic and practitioners’ forums to talk about consumer behaviour in China, and leads market studies for international firms interested in accessing the local market.