AFCT hosted the MSc CCI New Induction Day event

15 Sep 2023

On 8 September 2023, the Academy of Film and Creative Technology (AFCT) hosted a lively orientation session for incoming Master's students in the Culture and Creative Industries (CCI) at AS Building, aimed at warmly welcoming the new students to the programme. Dr Yiqing Yang, the CCI programme director, hosted the orientation.

During the event, Professor Li-Chuan Evelyn Mai, the Associate Dean of the AFCT and the Dean of the School of Film and TV Arts, provided a detailed introduction to the Academy and School's background, faculty, industry partners, and signature events. Dr Yang presented information about the programme, including its pathways, job prospects, and more. This information enabled incoming students to understand better the rich resources and diverse opportunities provided by the Academy, laying a solid foundation for their future academic and career development. In addition, various teaching faculty members also actively participated, sharing their teaching philosophy and research interests in their respective fields, showcasing the vast prospects of academic research.

Moreover, Y2 students in the CCI programme shared their valuable learning experiences with the incoming students. Meanwhile, the Development Advising Officer (DA) from the Student Affairs Office also attended and shared important advice about life at XJTLU.

The event also featured a special guest appearance by Dr Xin Bi, the Director of the XJTLU Learning Mall, Centre for Knowledge and Information, and XJTLU Library, who shared his thoughts on possible collaborations between the Academy/School and other functional departments at XJTLU, offering incoming students new ideas on how to learn efficiently and expand their thinking and broaden their horizons at XJTLU.

Finally, under the guidance of the School's technical support team, the new students were given a tour of the School's infrastructure and specialized equipment, experiencing the modernity of the learning environment and the advanced nature of its resources.

The MSc Cultural and Creative Industries degree offers students a roadmap to dynamic careers in related fields through understanding the cultural policies, governance and operation of cultural and creative industries. The programme also seeks to place cultural economies in the industrial context, and explore the applications and implications for contemporary industrial practices.

The MSc Cultural and Creative Industries runs under the newly established Academy of Film and Creative Technology and offers three pathways to suit the needs of our diverse student population.

Regardless of whichever pathway a student chooses, they will be engaged in cutting-edge media, technology and creativity. In addition to the subject matter, the programme also has strong entrepreneurial elements – a hallmark of all postgraduate courses from the Academy.

The three pathways are:

  • Content Producing: This pathway cultivates students to become content creators, producers, or other visual storytelling professionals such as filmmakers or production managers. It is suitable for (but not exclusive to) students with previous backgrounds in filmmaking, TV production, performing arts or other related disciplines.
  • Creative Industries: This pathway trains students to become creative developers and design managers that can work in industries designing products for media consumers. It is suitable for (but not exclusive to) students with previous backgrounds in industrial product design, visual communication design, computer science (such as game development), technology design or other related disciplines.
  • Cultural Industries: This pathway leads students to become cultural workers that understand and pursue the economic and ecological opportunities for cultural applications and issues. It is suitable for (but not exclusive to) students with previous backgrounds in literature, museology, library science or other related disciplines.


By Wenzhen Li

Photos courtesy of Xichen Wang

15 Sep 2023