The programme offers interdisciplinary knowledge and operational skills to get a deeper insight into cultural and creative fields, such as film, digital media, content creation, visual arts, publishing, gaming, museum curation and exhibitions.

Cultural and Creative Industries


The continued rise and evolution of the cultural and creative sector is one of the most exciting trends worldwide.

The MSc Cultural and Creative Industries degree offers students a roadmap to dynamic careers in related fields through understanding the cultural policies, governance and operation of cultural and creative industries. The programme also seeks to place cultural economies in the industrial context, and explore the applications and implications for contemporary industrial practices.

The MSc Cultural and Creative Industries runs under the newly established Academy of Film and Creative Technology and offers three pathways to suit the needs of our diverse student population.

Regardless of whichever pathway a student chooses, they will be engaged in cutting-edge media, technology and creativity. In addition to the subject matter, the programme also has strong entrepreneurial elements – a hallmark of all postgraduate courses from the Academy.

The three pathways are:

  • Content Producing: This pathway cultivates students to become content creators, producers, or other visual storytelling professionals such as filmmakers or production managers. It is suitable for (but not exclusive to) students with previous backgrounds in filmmaking, TV production, performing arts or other related disciplines.
  • Creative Industries: This pathway trains students to become creative developers and design managers that can work in industries designing products for media consumers. It is suitable for (but not exclusive to) students with previous backgrounds in industrial product design, visual communication design, computer science (such as game development), technology design or other related disciplines.
  • Cultural Industries: This pathway leads students to become cultural workers that understand and pursue the economic and ecological opportunities for cultural applications and issues. It is suitable for (but not exclusive to) students with previous backgrounds in literature, museology, library science or other related disciplines.

Knowledge and skills

By the time you graduate from MSc Cultural and Creative Industries, you will have:

  • comprehensive knowledge and understanding of the historical development and contemporary practices of cultural and creative industries
  • a deep understanding of the methodologies and research techniques across the disciplinary landscape
  • understanding of key processes and practices employed in developing projects into cultural and creative industries
  • knowledge of professional practices relative to the cultural and creative industries
  • awareness of the major theories and debates that contribute to the understanding of cultural and creative industries as a creative, critical and economic practice.

At the era of the rise of artificial intelligence and big data, many industries are worried about being replaced. However, people’s creativity can never be replaced by machines. Culture and creative industries will be the sunrise industry in the future, providing you unlimited development spaces.

Professor Evelyn Li-Chuan Mai, PhD

Programme Director


*Programme modules listed are illustrative only and subject to change.

The university offers a broad range of activities aiming to enrich master students’ theoretical and experiential learning and professional development. Trainings, workshops and seminars, covering varieties of themes and topics, both generic and subject-specific, are often offered at both university and school/department levels. You may also be provided with opportunities to work as a teaching assistant, research assistant, or intern at XJTLU. Depending on the programme, field trips and company visits may be organized, and invited talks may be given by the industrial experts and professionals. Such activities will not only support you in your programme study, but also develop your personal and professional skills and enhance your overall employability.


The Content Producing pathway can help students become film or media producers, media managers, visual storytellers, film or media distributors, media planners, media marketing or branding managers, content creators or planners, and more. The Creative Industries pathway can enable students to work as visual designers, creative directors, game art designers, media designers, game developers, content creators, branding managers, curators, and more. The Cultural Industries pathway can prepare students to become cultural exhibitors, cultural production planners, cultural heritage and tourism planners, event planners or managers, museum or gallery managers, and more.

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