MSC CULTURAL AND CREATIVE INDUSTRIES

The programme offers interdisciplinary knowledge and operational skills to get a deeper insight into cultural and creative fields, such as film, digital media, content creation, visual arts, publishing, gaming, museum curation and exhibitions.

Cultural and Creative Industries

Overview

The continued rise and evolution of the cultural and creative sector is a captivating trend worldwide. The MSc Cultural and Creative Industries programme offers students a roadmap to dynamic careers in the creative, cultural, media, film and television, and new media fields. It offers insights into cultural policies, governance, the operation of cultural and creative industries, and the development of digital creative industries. The programme aims to contextualise cultural economies within the framework of industry and explore their applications and implications for contemporary industrial practices.

The Academy of Film and Creative Technology delivers this programme which offers four pathways to suit the needs of a diverse student population. Regardless of the pathway, students are engaged in cutting-edge media, technology, and creativity. In addition to the subject matter, the programme features strong entrepreneurial elements, a hallmark of all postgraduate courses in the Academy.

The four pathways of MSc Cultural and Creative Industries are:

  • Content Producing: This pathway cultivates students’ understanding of film and television, network platforms, short videos, new media, and other visual storytelling-based industries. It equips students to apply artificial intelligence in content creation, enabling them to become skilled planners and creators. It is suitable for (but not exclusive to) students with previous backgrounds in film and TV production, editing and directing, theatre and film literature, network and media, broadcasting and anchoring, or other related disciplines in content production;
  • Creative Industries: The Creative Industries pathway enhances students’ understanding of digital media arts, creative design, cultural and creative products, visual design, advertising and branding, and other creative industries. It incorporates the application of artificial intelligence in digital creative industries and prepares students to become aesthetically competent designers, managers, and directors. It is suitable for (but not exclusive to) students with previous backgrounds in product design, visual communication, fashion design, advertising and marketing, or other related disciplines in creative design;
  • Cultural Industries: This pathway develops students’ understanding of cultural heritage and tourism, digital culture, event planning, exhibition curation, and sociocultural sustainable development. It emphasises the implication of artificial intelligence in cultural industries and trains students to become cultural workers with organisational capacities. It is suitable for (but not exclusive to) students with previous backgrounds in literature, museology, tourism management, library science, or other related disciplines in humanities and social sciences; and
  • Interactive Media: This pathway fosters students’ understanding of immersive and interactive practices, including installation art, sound art, performance, games, VR/AR, and other innovative fields. It focuses on the application of artificial intelligence in interactive media and prepares students to explore new technologies and creative techniques, redefining what interactive media can achieve. It is suitable for (but not exclusive to) students with previous backgrounds in computer science, digital media technology, virtual/augmented reality, game development, sound production, performance studies, spatial art/environmental art, electronic engineering, or other related disciplines in interactive media practice.

Why Study Cultural and Creative Industries at XJTLU?

The programme provides students with interdisciplinary knowledge, practical skills, and the ability to apply artificial intelligence across various cultural and creative fields, including film, digital media, content creation, visual arts, media design, branding and marketing, publishing, game cultural and design, animation, exhibition planning and curation, and cultural heritage and tourism, among many other areas.

Knowledge and skills

By the time you graduate from the MSc Cultural and Creative Industries, you will have:

  • a comprehensive understanding of the historical development and contemporary practices of cultural and creative industries;
  • proficiency in methodologies and research techniques across various disciplinary landscapes;
  • insights into key processes in project development within the cultural, creative, interactive media, and film industries, along with cutting-edge knowledge of the application of artificial intelligence;
  • competencies required by cultural and creative industries with highly advanced professional practice skills; and
  • an awareness of major theories and debates that contribute to the understanding of cultural and creative industries as a creative, innovative, and economic practice.

The MSc Cultural and Creative Industries is an inclusive and dynamic programme designed to equip students with transdisciplinary knowledge and skills. This programme integrates theoretical foundations with practical and industry-oriented courses, preparing students to become complex talents required by the industry.

Dr Yiqing Yang

Programme Director

Modules

*Programme modules listed are illustrative only and subject to change.

The university offers a broad range of activities aiming to enrich master students’ theoretical and experiential learning and professional development. Trainings, workshops and seminars, covering varieties of themes and topics, both generic and subject-specific, are often offered at both university and school/department levels. You may also be provided with opportunities to work as a teaching assistant, research assistant, or intern at XJTLU. Depending on the programme, field trips and company visits may be organized, and invited talks may be given by the industrial experts and professionals. Such activities will not only support you in your programme study, but also develop your personal and professional skills and enhance your overall employability.

The MSc in Cultural and Creative Industries is not just an art programme; it integrates knowledge from marketing, communication, humanities, and social sciences. The school organises various activities and dialogues with industry leaders, providing opportunities for internships and practical experience. This engagement with the industry has given me a clearer idea of my future career path, what I can do, and what I am best suited for.

Yilin Li

Student, MSc Cultural and Creative Industries

I believe the characteristics of our programme are bold and creative. Students of MSc Cultural and Creative Industries possess a unique understanding of the world and engage in deep philosophical thinking. They are not outdated or uncritically agreeable; instead, they challenge conventional ideas with originality and thoughtfulness.

Meitong Liu

Student, MSc Cultural and Creative Industries

Careers

Graduates will be well-prepared for diverse positions in cultural and creative sectors:

  • The Content Producing Pathway helps students become film or media producers, media managers, visual storytellers, film or media distributors, media planners, media operation managers, content creators or planners, and more.
  • The Creative Industries Pathway enables students to work as visual designers, creative directors, brand marketing managers, digital media designers, cultural product designers, and more.
  • The Cultural Industries Pathway prepares students to become cultural heritage and tourism planners, event planners and managers, exhibition curators, cultural affairs specialists, digital cultural workers, theatre or gallery operation managers, and more.
  • The Interactive Media Pathway equips students to work as immersive experience developers, multidisciplinary installation artists, game designers/developers, interactive media designers, sound designers, interactive performance artists, creative technologists, user experience (UX) designers, AR/VR specialists/developers, multimedia producers, 3D artists, and more.
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