 
             
                            
                            
                                business model, entrepreneurial education, Open innovation
 
                            
                            
                                Retailing technology, Metaverse, E/M-commerce, Social media marketing, Service management
 
                            
                            
                                AI, Generative Intelligence and Educational Assessment: Exploring AI and generative intelligence to construct literacy frameworks, evaluation systems, and intelligent learning analytics., Immersive and Extended Reality Learning Environments and Games (AR/VR/Metaverse): Designing immersive, AI-empowered virtual learning environments and serious games to enhance cognition, collaboration, and intercultural education., Syntegrative and Technopreneurial Education Models: Developing AI-enhanced, project-based and industry-integrated pedagogies for innovation, sustainability, and entrepreneurship.
