The competition is an educational initiative on two levels; firstly, the competition experience itself for participants as a unique project-based learning and development opportunity; and secondly, a conduit for explorative new models of innovation for entrepreneurship education globally, aiming to challenge traditional knowledge and theory-based enterprise education in lieu of applied and innovative entrepreneurial literacies.

The competition also advocates enhancements to practice-oriented education, approaches to student agency, learning engagement and the need for technology and business to make more positive contributions to society.

The competition is committed to fostering an innovative entrepreneurship education ecosystem, and an on-going affinity-space for interactions between students and graduates interested in innovation, entrepreneurship, business development and education; culminating in a space for the exchange valuable ideas and perspectives, where students, educators and industry partners can gain valuable new perspectives and insights.