The MSc Media and Communication programme aims to provide you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels.

Media and Communication


The MSc Media and Communication programme provides a wealth of knowledge and transferable skills for you to make an impact on the media world of today and tomorrow.

The programme consists of two pathways: a practical pathway, Professional Communication, and a research pathway, Global Media and China.

By taking the programme, student can focus on acquiring media production skills, for example in video production, podcasting, advertising and public relations. They can also concentrate on acquiring theoretical knowledge and academic skills, such as understanding concepts in the global media cultures, and be able to design research, and write papers.

Why should I study Media and Communication at XJTLU?

  • Create your own media, such as podcasts, videos and social media campaigns
  • Enhance your skills of research and analysis
  • Learn from international staff with prominent scholarly publications and extensive industry experience
  • Study at a world-class campus with cutting-edge technologies
  • Earn a degree from the University of Liverpool that is recognised by the Chinese Ministry of Education.

Knowledge and skills

By the time you graduate from the MSc Media and Communication, you will have:

  • a thorough understanding of key concepts, theories and practices in media and communication
  • strong skills of research and analysis
  • the ability to produce quality multimedia products
  • professional attributes including flexibility, creativity, accuracy, precision, punctuality, reflexivity, and efficiency

Media and communication jobs are very popular. This programme will help you land the job you want.

Qingning Wang

Programme director

We have access to so many resources and a wealth of knowledge from our professors who come from all over the world.

Krystal Soroka

Student, MSc Media and Communication, The Bahamas


Graduates are well equipped for many careers, including in public relations, advertising, marketing, journalism and social media, and as researcher in the industry. Modules in the Global Media and China pathway can particular prepare students with knowledge and skills needed for PhD applications.

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