The School of Intelligent Finance and Business focuses on industry-oriented research in line with the efforts of XJTLU Entrepreneur College (Taicang). Currently, the School’s research priorities include:
Digital marketing and intelligent business (for example, how developments in location-based technology, Internet of Things, and artificial intelligence affect marketing efforts)
Social media marketing (such as word of mouth) and content management and their interactions with a firm’s financial performance
Enhancing business-to-business marketing performance with support of intelligent technology
The industrial internet’s supply chain, with the support from our partner AMT
Sustainable supply chain/business, considering the symbiosis with the community
Industry 4.0’s supply chain, catching up with trends and societal needs
Investigation of growth opportunities in corporate social responsibilities (carbon, recycling, energy-efficient initiatives)
Investigation of how business transformations related to environmental, social, and governance matters impact Industry 4.0; Investigation on how a financial institution’s portfolio impacts the climate and the shift to green finance
Applying machine learning techniques in understanding the performance of the capital market
Venture valuation and financial risk assessment with the support of intelligent technology
The School of Intelligent Finance and Business focuses on industry-oriented research in line with the efforts of XJTLU Entrepreneur College (Taicang). Currently, the School’s research priorities include: